Senior Director of Product Marketing, Platform

🔥 2 minutes ago

🇺🇸 United States – Remote

💵 $185k - $315k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Workiva

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2008

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Workiva is a cloud-based, AI-powered platform that unifies financial reporting, risk and compliance management, and sustainability reporting. It enables teams to connect data across systems, collaborate in real time, automate reporting (including XBRL tagging), and maintain auditability and traceability for regulated disclosures and assurance processes. Workiva serves large enterprises and finance, legal, audit, and sustainability teams to accelerate reporting, improve accuracy, and reduce risk.

📋 Description

• Define differentiated positioning for Workiva’s platform and AI capabilities • Partner with Portfolio and Solutions Marketing to align platform and corporate narratives • Guide messaging across campaigns, content, events, and executive storytelling • Ensure platform capabilities are represented consistently across go-to-market content • Own positioning of Workiva’s AI capabilities in partnership with Product Management and AI/ML leadership • Build a technical product marketing function and create credible platform and AI use cases • Hire and guide the team producing live demos, recorded walkthroughs, and interactive experiences • Partner with video, web, and events teams on keynotes, product videos, and workiva.com • Partner with the product organization on launch process alignment and execution • Plan innovation go-to-market activities across marketing and enablement • Oversee market launch execution • Provide customer, buyer, and competitive insights to inform platform strategy and roadmap direction • Anticipate AI-driven market shifts and position Workiva’s platform to lead • Build, inspire, recruit, and develop a high-performing product marketing team • Elevate platform product marketing’s role across the organization

🎯 Requirements

• 12+ years in product marketing • 5+ years leading high-performing teams • Undergraduate degree • Proven expertise in enterprise B2B SaaS platform strategy, positioning, and messaging • Ability to translate complex, technical innovation—specifically AI and platform architecture—into compelling, differentiated value • Exceptional communication and storytelling skills • Ability to influence senior stakeholders and align cross-functional leaders • Strong partnership skills across product management, marketing, and sales leadership • Demonstrated success driving sales enablement and revenue impact • Up to 25% travel • Reliable internet access for any period working remotely, not in a Workiva office

🏖️ Benefits

• A discretionary bonus typically paid annually • Restricted Stock Units granted at time of hire • 401(k) match • Comprehensive employee benefits package • Flexible/remote work from any location within the country of employment • Reasonable accommodations for applicants with disabilities • Comprehensive security and privacy training tailored to employees’ roles