Ad Operations Manager, B2B

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $84k - $100k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

⚙️ Operations

🚫👨‍🎓 No degree required

👻 Ghost score 0%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Traffic programmatic and direct I/O creatives in Campaign Manager 360, including standard, HTML5, and third-party served creatives • Build, implement, and QA impression trackers, click trackers, and daisy-chained tags across CM360, DSPs, and publisher partners • Pass macros and custom variables through tag chains for downstream data needs • Implement and QA site-side tracking across Google Tag Manager, GA4, and platform pixels • Use data layer variables for triggers and troubleshoot tracking failures • Own conversion tracking hygiene, including UTM governance and conversion event setup • Coordinate offline conversion imports and CRM or marketing automation integrations with client teams • Handle tagging and tracking requests from Media and Analytics teams • Serve as main point of contact for technical issues involving ad serving, verification vendors, and third-party tracking • Work with Programmatic Activation on missing assets, campaign pacing, and launch readiness • Support Paid Social and Paid Search teams with conversion tracking, pixel and tag setup, UTM consistency, and campaign QA • Coordinate with Client Service to deliver client assets on time • Manage intake, tracking, and documentation of trafficking and tagging requests • Contribute to campaign performance reporting and flag delivery, tracking, or data quality issues • Document and improve ad operations processes and QA checklists

🎯 Requirements

• 2-5 years of ad operations experience, ideally at an agency or ad tech company • Deep, hands-on expertise in Campaign Manager 360, including placements, creatives, tracking ads, and Floodlight configuration • Fluency with impression trackers, click trackers, HTML5 creatives, and daisy-chained tags • Experience with DSP tag setup, platform macros, and custom variables • Experience with Google Tag Manager, GA4, and data layer variables • Hands-on pixel implementation across LinkedIn, Meta, Google Ads, and other platforms • Familiarity with verification and viewability vendors such as IAS or DoubleVerify • Working knowledge of HTML, JavaScript, and browser debugging tools • Working knowledge of Excel or Google Sheets, including pivot tables and formulas • Understanding of media planning and buying processes and campaign KPIs such as CTR, viewability, conversion rate, and CPL • Exceptional attention to detail and troubleshooting ability • Strong written and verbal communication skills, including explaining technical issues to non-technical teammates and clients • Strong prioritization skills and ability to manage multiple deadlines • Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo is nice to have • Experience supporting B2B or SaaS advertisers is nice to have • Experience with large, complex accounts is nice to have • Familiarity with server-side tagging, consent management, or privacy-related tracking changes is nice to have • Must be authorized to work in the United States; this position is not eligible for immigration sponsorship • Preferred candidates located in PT or CT time zones; ET candidates also considered

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits • Remote work flexibility • Access to office hubs in Los Angeles, Chicago, and New York for learning and development opportunities, events, workspace, and in-person collaboration