Associate Director, Direct I/O

🔥 12 hours ago

🇺🇸 United States – Remote

💵 $90k - $115k / year

⏰ Full Time

🟠 Senior

👔 Director

👻 Ghost score 0%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Lead a team in media planning and activation across traditional and digital direct publisher media. • Serve as the day-to-day client lead for Linear, OOH, Audio, and other relevant media. • Oversee planning, activation, and measurement while challenging the status quo. • Lead planning for always-on, seasonal, and ad hoc campaigns across direct partner media. • Develop an intimate understanding of clients’ business, marketing objectives, and KPIs. • Work with integrated media strategy leads to align Direct media programs with overarching strategy. • Lead RFP processes, including building and delivering final recommendation presentations to clients. • Increase operational efficiencies across planning, activation, reporting, and Ad Ops. • Negotiate program inclusions, rates, and terms with partners and develop internal best practices. • Identify partnership expansion opportunities and provide added value and cost efficiencies. • Bring new publisher, data, and measurement partnership opportunities to clients. • Lead adoption of advanced measurement techniques across partners. • Partner with Programmatic leads on holistic Display/Video strategy. • Train and develop team members.

🎯 Requirements

• 5+ years of directly related experience and full-funnel marketing experience preferred. • Expert knowledge of the digital media landscape across display, video, social and content. • Familiarity with the programmatic landscape and synergies between direct, traditional, and programmatic buying is a plus. • Strong experience in planning large-scale publisher direct programs, including writing briefs, identifying potential partners, leading a team in the RFP process, evaluating partners, negotiating contracts, and presenting recommendations. • Proven ability to multitask, manage multiple projects, and deliver high-quality work within tight deadlines. • Proven track record of building and managing relationships, working with local vendors, and executing campaigns. • Strong process development skills. • Proven experience in training and developing others. • Innate curiosity and a desire to challenge the status quo. • Ecommerce, Retail, Luxury, or DTC vertical experience is a plus. • Must be authorized to work in the U.S.; this position is not eligible for immigration sponsorship.

🏖️ Benefits

• Half-day Fridays year round • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass Credits and more!