Content Marketing Manager

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Owning the strategy, direction, and delivery of performance-driven creative across a book of business ranging from 2-5 clients, ensuring alignment with client KPIs and channel objectives • Translating performance data into clear creative direction, including testing roadmaps, hypotheses, and iteration plans • Developing recurring static and video briefs grounded in platform best practices and performance insights. Inclusive of performance-driven messaging, hooks, headlines, and ad copy tailored to platform behavior, audience insights, and campaign objectives • Partnering closely with Media teams to align on testing strategy, scaling opportunities, and performance optimization • Collaborating with Design and Production to bring concepts to life, managing timelines, budgets, and deliverables • Analyzing creative performance across platforms and synthesize learnings into actionable insights and next steps • Applying a strong understanding of platform dynamics (Meta, TikTok, YouTube, Amazon, Programmatic) to inform creative strategy • Supporting client communication by presenting creative concepts, performance insights, and strategic recommendations • Contributing to the development of creative testing frameworks, best practices, and ways of working across accounts • Identifying opportunities to improve creative efficiency through tools, automation, and emerging technologies • Traveling occasionally to visit clients, team meetings, and/or events. Likely 1-3 times/year

🎯 Requirements

• 2–3 years of experience in Content Marketing, SEO Content, Editorial Strategy, or a related agency or in-house marketing role. • Experience developing content strategies that drive measurable performance across organic search, engagement, or business objectives. • Strong understanding of SEO fundamentals and an interest in how AI-powered search is evolving content discovery. • Experience creating and managing a variety of content formats, including website content, blogs, thought leadership, and other digital marketing assets. • Proven ability to manage multiple clients, projects, and competing priorities in a fast-paced environment. • Strong client-facing communication, presentation, and project management skills. • Experience using marketing and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Adobe Analytics, Asana, and AI productivity tools such as ChatGPT or Claude.

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits and more!