Director, Performance Creative Strategy

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Lead a team of creative strategists while overseeing a portfolio of key client relationships • Serve as a senior strategic partner across key client accounts and ensure creative strategy drives measurable business results • Own the health and success of the team's book of business, balancing creative performance, client satisfaction, and long-term growth • Present creative strategy, performance insights, and recommendations to senior client stakeholders • Provide strategic leadership in complex client situations and identify partnership growth opportunities • Manage approximately 2–5 direct reports, including Associate Directors and Managers • Coach leaders in strategic thinking, creative judgment, client leadership, and performance marketing expertise • Guide staffing decisions, team capacity, and resource planning • Lead Performance Creative workstreams for new business opportunities, including RFPs, pitch strategy, presentations, and in-person meetings • Partner with Media, Strategy, UGC/INF, Client Services, Design Production, and Operations on creative solutions • Improve processes, testing frameworks, department standards, and ways of working • Champion AI and emerging technologies for creative strategy, production workflows, and operational efficiency • Contribute to department planning, resource allocation, and operational decisions • Collaborate across agency disciplines to deliver performance creative across the customer journey

🎯 Requirements

• 7+ years of experience in an advertising, creative, or digital marketing agency, including 5+ years leading Performance Creative for paid media clients • Proven success leading and developing high-performing teams, including coaching senior-level talent • Deep expertise in Performance Creative across Meta, TikTok, YouTube, Amazon, Programmatic, Display, and emerging paid media channels • Track record translating performance insights into scalable creative strategies, testing frameworks, and measurable creative learnings • Experience leading senior client relationships, facilitating executive presentations, and serving as a trusted strategic advisor • Experience leading new business efforts, including RFP strategy, in-person pitches, and cross-functional proposal development • Strong operational and business acumen, including staffing plans, scopes of work, resource planning, and department growth • Ability to influence across disciplines and build partnerships with Media, Client Services, Strategy, Production, and Operations • Practical experience applying AI and emerging technologies to improve creative strategy, workflows, and team efficiency • Exceptional communication, presentation, and problem-solving skills • Builder's mindset focused on creating better systems, developing people, and evolving Performance Creative practices • Must be authorized to work in the U.S.; position is not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits • Annual performance bonus component, based on company, department, and individual performance