Group Account Director, B2B

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $140k - $165k / year

⏰ Full Time

🔴 Lead

🧑‍💼 Account Executive

👻 Ghost score 0%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Serve as the senior relationship leader and escalation point across a portfolio of complex B2B client accounts • Build trusted partnerships with VP and C-suite client stakeholders and advise them on business, marketing, and growth priorities • Oversee growth, retention, strategic direction, and overall health of assigned client relationships • Identify and advance organic growth opportunities across existing accounts while supporting broader new business efforts • Develop deep understanding of clients’ businesses, categories, markets, buying committees, competitive landscapes, and ideal customer profiles • Bring strategic and innovative ideas to client engagements by partnering with Wpromote specialists and applying cross-channel marketing expertise • Guide integrated, full-funnel marketing strategies across Paid Search, Organic Search, Paid Social, Programmatic, YouTube, Email, and Content • Oversee client statements of work, including deliverables, renewals, scope changes, and change orders • Lead executive-level client meetings, quarterly business reviews, annual planning sessions, and strategic conversations • Interpret data from analytics, CRM, and marketing automation platforms including GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, and HubSpot • Ensure marketing strategies align with client goals, sales priorities, and measurable business outcomes • Manage account financial health and profitability, including staffing, resource allocation, agency hours, forecasting, and scope management • Collaborate with Strategy, Creative, Media, Analytics, and Martech teams to deliver cohesive campaigns generating qualified pipeline and measurable revenue impact • Provide strategic oversight and quality control across client deliverables • Anticipate account risks and develop proactive plans to protect client relationships, retention, and business performance • Lead, develop, and motivate Account Directors and other account team members • Improve account management processes, standards, and best practices across Wpromote’s B2B practice • Report to the Head of B2B Client Delivery

🎯 Requirements

• 10-12+ years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment • 5-6+ years of B2B client management experience • Experience overseeing a portfolio of complex, enterprise-sized client relationships and guiding multiple account teams • Demonstrated track record of strengthening client relationships, retaining business, and identifying organic growth opportunities • Experience developing and executing integrated digital marketing strategies across Paid Search, Organic Search, Paid Social, Programmatic, Email, Content, and other relevant channels • Experience leading full-funnel digital programs spanning awareness, demand generation, lead nurturing, pipeline acceleration, and sales enablement • Strong understanding of B2B sales cycles, buying committees, and funnel stages from MQA through closed-won, with ability to align marketing programs with revenue KPIs • Experience leveraging CRM, marketing automation, and intent data platforms such as Salesforce, HubSpot, 6sense, and Demandbase • Ability to translate complex media, attribution, and business performance data into clear insights and recommendations for VP and C-suite stakeholders • Strong strategic marketing capabilities, including competitive assessments, industry analysis, audience segmentation, and go-to-market planning • Experience overseeing multiple enterprise-sized clients with combined media budgets exceeding $80 million • Strong financial acumen, including experience managing account profitability, scopes of work, staffing plans, and resource allocation • Proven experience managing, mentoring, and developing account leaders and cross-functional teams • Ability to foster collaboration and influence teams across disciplines without direct authority • Exceptional communication, presentation, negotiation, and executive stakeholder management skills • Ability to prioritize multiple complex workstreams and perform effectively under pressure • Energetic, solutions-oriented approach and passion for client leadership • Bachelor’s degree in Marketing, Communications, Business, or a related field • This position is not eligible for immigration sponsorship

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits