Paid Social Manager – B2B

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $74k - $90k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

👻 Ghost score 0%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Develop and execute high-performing, data-driven social strategies supporting pipeline growth for enterprise and mid-market B2B clients • Work with Directors and cross-functional partners to translate complex buyer journeys into effective full-funnel paid social programs • Lead day-to-day social strategy development and activation for assigned B2B clients • Translate B2B buyer journeys into campaign architectures across awareness, consideration, and conversion stages • Execute and optimize funnel strategies including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting • Partner with analytics, paid search, and programmatic teams on integrated demand generation programs • Support measurement and reporting by tying paid social performance to lead and pipeline indicators using Salesforce, HubSpot, Marketo, or Pardot • Assist with B2B new business efforts, including research, POV development, and pitch support • Prepare client-facing performance recaps and insights with guidance from Directors • Monitor LinkedIn, Meta, Reddit, X, and other platforms and recommend new features or targeting approaches

🎯 Requirements

• 2-3+ years of experience in paid social media advertising, with a strong focus on B2B, SaaS, or lead generation programs • Demonstrated experience executing full-funnel B2B social campaigns that support pipeline and lead quality goals (MQLs, SQLs, efficiency metrics) • Strong hands-on expertise in LinkedIn Ads and Meta, with familiarity across additional B2B platforms and targeting strategies (ABM, firmographics, CRM lists) • Working knowledge of B2B analytics and martech ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar) • Solid understanding of B2B creative strategy, testing methodologies, and messaging for professional and buying committee audiences • Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager • Strong communication skills, with the ability to clearly articulate performance insights to internal teams and clients • Bachelor’s degree in Marketing, Business, Analytics, or a related field • Experience supporting SaaS, fintech, adtech, and other B2B technology organizations is a plus • Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • Work from anywhere options • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits