Events Marketing Director

Job not on LinkedIn

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

WTWH Media LLC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2007

🏥 Healthcare

🏨 Hospitality

🏭 Manufacturing

Healthcare • Hospitality • Manufacturing

WTWH Media LLC is a digital first business-to-business media company focused on providing high value unique content and measurable ROI for marketers. The company manages over 80 web sites, 7 print publications, and produces video, webinars, podcasts, online and live events, and educational forums across various markets including electronics engineering, design engineering, fluid power, hospitality, life sciences, R&D, renewable energy, retail, and robotics. By leveraging artificial intelligence and natural language processing, WTWH Media enhances B2B marketing strategies through advanced targeting methods. The company's network includes specialized platforms such as Design World Network, Robotics Network, Electronics Engineering Network, and others, reaching millions of engaged users globally.

📋 Description

• Own the promotional strategy across a portfolio of 40+ B2B events, including new event launches and established events • Lead and develop a team of four Events Marketing Specialists • Partner with the in-house design team on creative execution • Oversee event-specific marketing plans across email, organic and paid social, PPC, programmatic, retargeting, ABM, SMS, telemarketing, media partnerships, advertising, sponsor and speaker toolkits, app push, and event websites • Grow and segment the delegate database and own segmentation standards, database health, and audience expansion • Build multi-touch attribution, cost-per-registration analysis, A/B testing, KPI tracking, dashboards, pipeline reporting, and registration forecasting • Own competitive intelligence covering calendar conflicts, pricing, speakers, agendas, audience overlap, win/loss analysis, and positioning • Drive delegate acquisition and retention through vertical-specific messaging, re-engagement, urgency, and referral campaigns • Support sponsorship marketing through awareness campaigns, nurture sequences, case studies, prospectuses, proposals, and renewal narratives • Build processes for testimonials, case studies, peer validation, content repurposing, alumni re-engagement, and live-event UGC • Own onsite signage, branded materials, experiential marketing, vendor selection, production briefs, and post-show content delivery • Own event prospectuses, CRO, SEO, geo-targeted website content, and activation toolkits • Run pre-event, post-event, lapsed-attendee, and market-research surveys and integrate findings into strategy • Build and maintain event marketing processes, timelines, playbooks, handoff protocols, approval workflows, retrospectives, and contingency plans • Oversee marketing budgets, budget models, channel trackers, ROI calculators, scenarios, variance analysis, and senior-leadership reporting

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field • 8+ years in B2B marketing with a proven track record in event promotion and sponsorship marketing at portfolio scale • Personally launched events from scratch and built audiences from zero to target • Fluent across technical and experiential verticals, including Engineering, Healthcare, Food, Retail & Hospitality • Experience building operating systems and documented processes • Proven experience managing and developing specialists across complex, multi-event portfolios • Comfortable collaborating with audience, sales, and operations teams • Data-driven experience building attribution models and making spend decisions from data • Advanced Excel skills and finance-level budget discipline • Comfortable with quarterly travel to attend events across the portfolio • Hands-on proficiency with CVENT, Salesforce, GA4, Microsoft Excel, LinkedIn Campaign Manager, Meta Ads Manager, Google Ads, programmatic DSPs, email marketing platforms, WordPress/CMS, survey tools, and sales enablement tools

🏖️ Benefits

• Competitive salary • Premium medical, dental, vision and other health plans – you choose what fits your needs • Full vested 401(k) match to help you prepare for your future • Generous paid time off, including vacation, sick, float, bereavement, 12 office holidays and flexible working hours • Supportive work/life balance and paid parental leave • Dynamic, dedicated, fun and hard-working environment • A collaborative work environment in a growing market • Consistently ranked as a Top Workplace and included on the Forbes 5000 Fastest Growing Companies for 5+ years