Proto
11 - 50 employees
Founded 2020
📣 Marketing
💼 Consulting
⚡ Productivity
Marketing • Consulting • Productivity
Proto is your partner in change design. We find new paths to sustainable growth by redefining categories and creating new businesses, products, services, and brands. Because thriving in today’s environment means codifying companies' visions into systems, not short-term solutions. We call our first of its kind approach, Change Design. Our approach activates organization-wide change in an ongoing way. Because systems should underpin experimentation and help companies meet change from a place of strength. We believe intersectional teamwork makes innovation tangible and practical. And it's the most effective way to kick start the ripple effect of positive impact through change. We believe adoption and scale are the most important metrics for innovation. Our work is designed to enable real change within organizations.
Director, Marketing & Communications Strategy
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🔥 0 minutes ago
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Proto
11 - 50 employees
Founded 2020
📣 Marketing
💼 Consulting
⚡ Productivity
Marketing • Consulting • Productivity
Proto is your partner in change design. We find new paths to sustainable growth by redefining categories and creating new businesses, products, services, and brands. Because thriving in today’s environment means codifying companies' visions into systems, not short-term solutions. We call our first of its kind approach, Change Design. Our approach activates organization-wide change in an ongoing way. Because systems should underpin experimentation and help companies meet change from a place of strength. We believe intersectional teamwork makes innovation tangible and practical. And it's the most effective way to kick start the ripple effect of positive impact through change. We believe adoption and scale are the most important metrics for innovation. Our work is designed to enable real change within organizations.
📋 Description
• Define and drive GTM strategy at product and portfolio levels, aligning plans with client business goals, revenue targets, and long-term objectives • Collaborate with innovation, commercial, and experience teams to define target audiences and engagement approaches • Guide investment recommendations across key market spend areas, including media and partnerships • Define success metrics and guide KPI tracking, performance benchmarking, and ROI optimization • Orchestrate cross-functional execution with sales, product, marketing, and customer success teams • Serve as a trusted client partner by anticipating risks, clarifying requirements, managing expectations, and navigating organizational complexities • Navigate new product and service launches and oversee strategic planning and coordination across executional partners • Map communications, messaging, and activations across markets, cohorts, and channels • Contribute to business growth through proposals, POVs, pitches, and new business conversations • Report to the Chief Strategy Officer
🎯 Requirements
• 8+ years of client-side or consulting experience in marketing strategy, especially market entry and/or repositioning • Understanding of media and marketing landscapes • Ability to set benchmarks and expectations for spend and return • Proven experience designing and executing go-to-market strategies for products, services, or business units • Experience guiding senior-level clients and C-suite leaders • Ability to thrive in ambiguity with tight timelines • Willingness to travel up to 30% for client meetings
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