Director, Marketing

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Synapticure Inc.

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

📡 Telecommunications

⚕️ Healthcare Insurance

Healthcare • Telecommunications • Healthcare Insurance

Synapticure Inc. is a healthcare company that specializes in providing expert telehealth care and support for individuals with neurodegenerative diseases such as ALS, Parkinson’s, Alzheimer’s, and various forms of dementia. Synapticure focuses on delivering personalized cognitive, movement, and neuromuscular care through innovative programs such as the CMS GUIDE, and offers services including proactive genetic testing, care coordination, and access to clinical trials and cutting-edge therapies. With an emphasis on supporting both patients and caregivers, Synapticure ensures access to expert neurologists and personalized care navigators, offering services across all 50 states. Founded by Brian Wallach and Sandra Abrevaya, who have personal experiences with ALS, the company is committed to revolutionizing the care system for neurodegenerative diseases.

📋 Description

• Own the entire marketing function, including strategy, roadmap, budget, agencies, team, and results • Report directly to the CEO • Hire and lead the internal marketing team and direct agency partners across brand and performance • Set the marketing strategy and roadmap and run the weekly growth review • Direct paid search and social acquisition, own CAC and lead-quality targets, and scale spend as funnel gates clear • Test offline channels such as direct mail • Launch the rebrand and new website and manage caregiver-first messaging and condition-specific pages • Own caregiver personas, messaging hierarchy, outreach and engagement strategies, and testing • Partner with the data team on attribution and weekly dashboards connecting spend, enrollment, and completed visits • Manage the Marketing Manager and freelance brand designer • Build internal marketing capability and reduce agency dependence • Partner with clinical leadership to ensure published content is medically accurate and consent-backed • Build narrative frameworks, co-marketing strategies, and B2B/B2B2C communications with the partnerships team • Translate clinical outcomes and care models into messaging for neurological disease communities • Within six months, launch the new brand and site, scale paid spend, establish a weekly growth rhythm, onboard the team, and write the following year's plan

🎯 Requirements

• 8+ years of marketing experience, including significant DTC or B2B2C healthcare experience • Ideally, experience at a virtual-first care provider • Ownership of a paid acquisition budget with CAC/LTV accountability and demonstrable results • Full-stack marketing range across brand, performance, lifecycle, and web; expert in at least two areas • Ability to drive cross-functional communications across B2C, B2B, B2B2C, internal team, and patient-facing announcements • Agency management experience, including holding partners accountable and deciding when to bring work in-house • Hands-on ability to write briefs, analyze numbers, and ship work independently • Fluency with product analytics tools; Mixpanel is used • Comfort with funnel math and attribution reality-checks • Experience operating at early- or growth-stage pace • Preferred: experience marketing to older adults, caregivers, or family decision-makers • Preferred: direct mail, CTV, or print channel experience • Preferred: clinical, legal, or regulatory review of public-facing content • Preferred: relationships in patient advocacy and nonprofit health communities • Must be able to work in the United States; Synapticure is unable to provide work visa sponsorship

🏖️ Benefits

• Work from anywhere in the 50 United States • Home office technology provided • Medical, dental, and vision insurance options for you and your family • 401(k) plan with employer matching • Short- and long-term disability insurance • Basic and supplemental life insurance • 15 vacation days • 5 sick days • 12 paid holidays • 2 floating holidays • Fully paid end-of-year company holiday break • Comprehensive family-building and fertility services through Kindbody, where available, at a 20% discount • 24/7 mental health support via Health Advocate and Talkspace • 12 free on-demand mental health sessions per year • Access to One Medical • Occasional travel for team meetings or professional collaboration events