Growth Marketing Director

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $192k - $300k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Hatch

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1955

💼 Consulting

🏗️ Construction

🎖️ Defense

Consulting • Construction • Defense

Hatch is a company focused on performance innovations and engineering solutions aimed at decarbonizing the steel industry and supporting a battery-centric economy. They provide innovative strategies for energy transformation and help cities plan for a sustainable future. By designing low carbon solutions and altering the way industries operate, Hatch is committed to creating a positive impact on the environment and society.

📋 Description

• Lead and grow a team of marketers and agencies across paid acquisition, partnerships, SEO, web/CRO, email/lifecycle, and events • Own Hatch’s demand generation strategy and execution to drive qualified pipeline and revenue growth • Direct high-performing paid acquisition campaigns across Google Search, LinkedIn, Meta, and emerging channels • Manage a Performance/Paid agency • Expand lifecycle email marketing, partnership marketing, webinars, trade shows, CRO, SEO, GEO, and AEO • Test messaging, creative, landing pages, offers, audiences, and acquisition channels • Optimize the website to increase engagement, lead conversion, and pipeline generation • Develop co-marketing and channel partnership programs • Own performance measurement, forecasting, and budget allocation • Build dashboards, analyze performance, and develop insights using SQL, spreadsheets, GA4, HubSpot, Salesforce, and other reporting tools • Improve attribution, reporting, marketing operations, and campaign processes • Partner with Brand and Creative Studio, Content Marketing, Sales, RevOps, Product Marketing, Customer Marketing, and executive leadership • Set goals, coach direct reports, provide performance feedback, and foster experimentation, ownership, and accountability

🎯 Requirements

• 10+ years of experience in B2B growth marketing, demand generation, or performance marketing • Experience preferably within a high-growth SaaS or technology company • 5+ years of experience managing and developing a team of marketers • Proven success driving measurable pipeline and revenue growth through integrated demand generation programs • Deep hands-on expertise managing paid acquisition across Google Search and LinkedIn • Experience with Meta strongly preferred • Experience across lifecycle marketing, partnerships, events, website optimization/CRO, SEO, and organic growth • Strong analytical understanding of SaaS growth metrics, including pipeline, CAC, payback period, funnel conversion, LTV:CAC, and marketing ROI • Proficiency working with SQL, spreadsheets, BI tools, GA4, HubSpot, Salesforce, or similar platforms • Experience developing hypotheses, running A/B tests, and applying insights • Strong messaging, copywriting, and conversion optimization skills • Interest in using AI for productivity, campaign performance, creative development, reporting, and decision-making • Excellent communication, organization, prioritization, and cross-functional influence skills • Ability to operate in a lean, fast-moving, high-growth environment • Legally authorized to work in the U.S. • Bonus: experience marketing to home services, field services, vertical SaaS, or SMB software companies • Bonus: experience building co-marketing, referral, affiliate, or channel partnership programs • Bonus: experience launching or scaling ABM programs • Bonus: startup or venture/private equity-backed company experience

🏖️ Benefits

• Full medical, vision, and dental effective the first day • 15 days PTO, increasing with 2+ years of tenure • 12 paid holidays plus one floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan • Bonus may be offered • Significant autonomy and executive visibility • Collaborative team environment • Continuous learning opportunities