Head of Marketing

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CopilotIQ

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

☁️ SaaS

🤖 Artificial Intelligence

💰 Series B on 2024-11

Healthcare • SaaS • Artificial Intelligence

CopilotIQ is an AI-driven healthcare company that provides a remote patient monitoring and clinical engagement platform for people with chronic conditions, primarily diabetes and hypertension. The company combines an AI-powered analytics engine (remoteIQ) with deep longitudinal data — biomarkers, social determinants of health, behavioral data, and medication adherence — to monitor members in real time, provide early warnings, and enable personalized interventions by US-based licensed nurses and clinical teams. CopilotIQ markets its solution to payors (including Medicare Advantage plans) and emphasizes measurable outcomes such as reductions in ER visits, hospitalizations, hypoglycemic and hyperglycemic events, medication reductions, and high retention and engagement metrics. The company also operates under HIPAA privacy practices and offers telemedicine/clinical services through affiliated medical entities.

📋 Description

• Collaborate with sales and business development teams to define target audience profiles and optimize the sales funnel • Develop and implement B2B lead-generation campaigns using email marketing, webinars, trade shows, and custom marketing strategies • Produce persuasive marketing materials to support lead acquisition and nurture prospects through the pipeline • Develop and implement comprehensive brand strategies aligned with business objectives and target audience research • Define brand positioning, messaging, and unique differentiators • Create compelling product narratives and align marketing efforts with product features and benefits • Plan and execute strategic public relations campaigns • Monitor media coverage and industry developments • Oversee press releases, media interviews, and speaking engagements • Design and supervise a content strategy across websites, blogs, social media, and email newsletters • Conduct market research, competitor analysis, and consumer behavior studies • Use data-driven insights to refine marketing initiatives and measure brand performance • Stay informed about industry trends, tools, and best practices • Ensure marketing activities comply with regulations, industry standards, and ethical guidelines

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field required; advanced degree preferred • 8–10 years of demonstrated success in brand management or marketing, ideally in SaaS sales and startup environments • Strong ability to analyze data and trends and turn insights into actionable strategies • Exceptional written and verbal communication skills • Expertise managing multiple projects, setting priorities, and meeting deadlines • Familiarity with email marketing, SEO, PPC, CRO, project management, and content creation/design tools • Proven ability to build and inspire high-performing teams • Experience creating custom marketing campaigns, managing trade shows, organizing webinars, and crafting press releases