Senior Social Media Specialist, Culture & Insights

Job not on LinkedIn

🔥 31 minutes ago

🇺🇸 United States – Remote

💵 $89k - $130k / year

⏰ Full Time

🟠 Senior

💕 Social Media Manager

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Yelp

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2004

🍽️ Food & Beverage

🏨 Hospitality

📣 Marketing

Food & Beverage • Hospitality • Marketing

Yelp is a platform that connects people with great local businesses, allowing users to write and share reviews of a variety of services including restaurants, boutiques, salons, dentists, mechanics, plumbers, and more. With approximately 155 million cumulative reviews contributed by users, Yelp enhances the consumer experience by bringing traditional word-of-mouth recommendations online.

📋 Description

• Run day-to-day social listening across Yelp, competitors, the local business landscape, and wider culture in Brandwatch • Build and maintain Boolean queries, topic tags, and alerts • Identify cultural moments Yelp should tap into and pitch useful, unexpected angles • Shape ideas, build assets, secure approval, and publish content while moments are active • Turn signals into recommendations and deliver recurring listening readouts and quick-turn analyses • Own proactive and reactive community engagement across Instagram, TikTok, YouTube, Reddit, Threads, X, and Facebook • Build a trusted Reddit presence in local food, city, and home services subreddits • Handle critical and sensitive Reddit threads and develop engagement playbooks • Own static asset production from concept to publication, including reactive posts, carousels, static graphics, copy-led posts, and UGC features • Partner with the video lead to deliver insights and cultural moments in the right format • Source, vet, and clear user-generated and review-based content • Manage the social editorial calendar in Wrike and Sprout Social • Flag risks and collaborate with Comms, PR, Support, Brand, Creative, and Product Marketing • Report on content and community performance and recommend what to repeat, change, scale, or stop • Report to the Associate Director of Social Media

🎯 Requirements

• 4+ years in social media for a consumer audience • Hands-on experience across social listening, community management, and content production • Strong understanding of culture and ability to identify worthwhile cultural moments • Portfolio of static and carousel work demonstrating a strong design eye • Include 2–3 examples of reactive or culture-led work with your role and results • Working fluency with a social listening tool such as Brandwatch, Sprinklr, Talkwalker, Meltwater, or similar • Ability to write Boolean queries • Deep fluency in platform norms, especially Reddit • Experience building a brand presence on Reddit is a strong plus • Sharp, adaptable writing skills • Strong judgment under pressure about engagement, escalation, and staying out • Ability to work independently and deliver finished work without close supervision • Exceptional organizational skills • Experience managing a content calendar across multiple channels and stakeholders • Must be based in the United States

🏖️ Benefits

• Full medical, vision, and dental effective the first day • 15 days PTO, increasing with 2+ years of tenure • 12 paid holidays • One floating holiday • Up to 14 weeks of parental leave • Monthly wellness subsidy • Work from home reimbursement • Flexible spending account • 401(k) retirement savings plan • Employee stock purchase plan • Potential bonus • Remote work arrangement

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