Marketing Analytics Lead

🕒 July 2

🏄 California – Remote

🏄 California – Remote

💵 $153k - $170k / year

⏰ Full Time

🟠 Senior

📊 Data Scientist

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ZBiotics

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

🏥 Healthcare

🍽️ Food & Beverage

🧬 Biotechnology

💰 Secondary Market - ZBiotics on 2025-03

Healthcare • Food & Beverage • Biotechnology

ZBiotics is a biotechnology company that engineers probiotic Bacillus subtilis strains into consumer-facing products designed to improve everyday health outcomes. Their flagship product, Pre-Alcohol, is a genetically engineered probiotic drink that produces an enzyme to break down acetaldehyde (a toxic alcohol byproduct) in the gut to reduce hangover-related effects, and their Sugar-to-Fiber product uses engineered probiotics to convert dietary sucrose into prebiotic levan fiber to support gut microbiome health. ZBiotics operates primarily as a direct-to-consumer brand via e-commerce and retail channels and positions itself as bringing applied synthetic biology to everyday wellness products.

📋 Description

• Own marketing analytics across DTC and Amazon, including paid acquisition, retention, LTV, and channel-level performance • Build and maintain multi-touch attribution models accounting for organic effects • Analyze Amazon traffic, conversion, ad spend efficiency, and organic/paid contribution • Identify performance trends and provide actionable insights to growth leads • Design and analyze A/B and multivariate tests across paid channels, email, websites, and Amazon storefronts • Establish standards for test design, sample sizing, and statistical significance • Analyze ecommerce conversion funnels, site behavior, UX changes, and merchandising performance • Support monthly revenue forecasting with the CMO and VP of Growth • Maintain marketing model hygiene and QA, and improve model usability • Run and interpret incrementality testing and help develop a media mix model • Connect marketing data sources and build unified performance dashboards • Automate weekly growth performance reporting and document data pipelines and definitions • Support surveys, interviews, focus groups, and qualitative data analysis • Develop frameworks for measuring brand awareness and brand equity campaign impact

🎯 Requirements

• Mid-senior level experience in marketing analytics or growth analytics at a DTC or ecommerce brand • Strong command of DTC acquisition data, including attribution, CAC, and ROAS • Expert-level fluency in A/B testing, experiment design, power analysis, statistical significance, and communicating results • Experience building and maintaining marketing dashboards and connecting data sources using tools such as Looker, Tableau, Supermetrics, Hex, or similar • Proficiency in SQL • Comfort with Python or R is a strong plus • Experience with retention and LTV analysis, including cohort modeling • Strong written and verbal communication • Interest in qualitative research methodologies and analysis • Familiarity with Amazon marketing and sales data is a plus • Experience with qualitative research methods is a nice-to-have • Familiarity with incrementality testing platforms is a nice-to-have • Experience building or contributing to media mix models is a nice-to-have • Background in CPG or subscription commerce is a nice-to-have • Experience with brand measurement frameworks is a nice-to-have • Comfort with data pipeline or automation tooling is a nice-to-have • Experience working in a startup or small-team environment is a nice-to-have

🏖️ Benefits

• Health / dental insurance • 401(k) matching • Flexible, unlimited paid time off policy • 16 weeks fully paid parental leave • Home office stipend • Transit benefits for those in the San Francisco Bay Area • Access to co-working office space if located in or visiting San Francisco • Additional equity