Marketing Analytics Lead

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ZBiotics

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

🧬 Biotechnology

👥 B2C

🛍️ eCommerce

💰 Secondary Market - ZBiotics on 2025-03

Biotechnology • B2C • eCommerce

ZBiotics is a biotechnology company that engineers probiotic Bacillus subtilis strains into consumer-facing products designed to improve everyday health outcomes. Their flagship product, Pre-Alcohol, is a genetically engineered probiotic drink that produces an enzyme to break down acetaldehyde (a toxic alcohol byproduct) in the gut to reduce hangover-related effects, and their Sugar-to-Fiber product uses engineered probiotics to convert dietary sucrose into prebiotic levan fiber to support gut microbiome health. ZBiotics operates primarily as a direct-to-consumer brand via e-commerce and retail channels and positions itself as bringing applied synthetic biology to everyday wellness products.

📋 Description

• Own marketing analytics across DTC and Amazon, including paid acquisition, retention, LTV, and channel-level performance. • Build and maintain attribution models for DTC acquisition that account for multi-touch and organic effects—not just last-click. • Analyze Amazon performance data including traffic, conversion, ad spend efficiency, and organic/paid contribution. • Identify performance trends and surface actionable insights to growth leads on a regular cadence. • Support the Growth Marketing and Ecommerce teams on the design and analysis of A/B and multivariate tests across paid channels, email, website, and Amazon storefronts. • Set standards for test design, sample sizing, and statistical significance across the marketing team. • Support the ecommerce team on updating Marketing on website and digital storefront performance analysis. • Track and report on conversion funnel metrics, site behavior, and the impact of UX or merchandising changes. • Support the CMO and VP of Growth in the monthly revenue forecasting cycle — pulling and organizing upstream inputs, updating the growth model, and flagging anomalies or trends that warrant a closer look. • Take ownership of running and interpreting incrementality testing tool and use results to inform channel investment decisions.

🎯 Requirements

• Mid-senior level experience in marketing analytics or growth analytics at a DTC or ecommerce brand. • Strong command of DTC acquisition data: attribution, CAC, ROAS, and what each does and doesn't tell you. • Expert-level fluency in A/B testing: experiment design, power analysis, statistical significance, and communicating results to non-technical stakeholders. • Experience building and maintaining marketing dashboards and connecting data sources (e.g., using tools like Looker, Tableau, Supermetrics, Hex, or similar). • Proficiency in SQL; comfort with Python or R is a strong plus. • Experience with retention and LTV analysis, including cohort modeling. • Strong written and verbal communication—you can explain what the data means, not just what it says. • An interest in building expertise in qualitative research methodologies and analysis.

🏖️ Benefits

• health / dental • 401(k) matching • a flexible, unlimited paid time off policy • 16 weeks fully paid parental leave • a home office stipend • transit benefits for those in the San Francisco Bay Area • access to co-working office space if located in or visiting San Francisco