Senior Marketing Specialist, Media Planning

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $89.2k - $150.1k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Zillow

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2006

🏠 Real Estate

🛍️ eCommerce

👥 B2C

💰 $4.1M Post-IPO Equity on 2012-12

Real Estate • eCommerce • B2C

Zillow is a leading real estate and property rental marketplace that provides comprehensive information on homes, apartments, and properties for sale or rent. It offers users tools to search for properties, calculate mortgage rates, and connect with real estate agents. The platform also features innovative algorithms that provide Zestimates, which are estimated market values of homes. Zillow is a go-to resource for individuals looking to buy, sell, or rent properties, as well as for agents and brokers who want to reach a wider audience.

📋 Description

• Develop and execute paid media strategies across Video, Audio, Digital, Search, and Social • Translate brand and business objectives into full-funnel media plans • Leverage automation tools, platform algorithms, and AI-driven optimization strategies • Manage day-to-day campaign activities and deliver projects on time, on budget, and on brief • Oversee campaign budgets, flowcharts, and media authorizations • Develop and coordinate process documents, workback schedules, and status reports • Manage digital campaign implementation, including tagging, QA, and process documentation • Coordinate creative trafficking and documentation • Monitor competitive activity, industry trends, privacy shifts, and emerging advertising technologies • Build and maintain partnerships with internal teams, external agencies, and vendors

🎯 Requirements

• 5+ years of experience creating and managing US consumer-facing paid media campaigns • Proficient in planning and activating across video, audio, out-of-home, display, and paid social • Strong analytical and problem-solving skills • Ability to synthesize data for performance optimization • Comfortable leveraging AI-powered platforms and automation • Excellent communication and collaboration skills • Strong project management skills and attention to detail • Ability to manage multiple projects simultaneously • Ability to work in a fast-paced, results-oriented environment • Experience with advertising and analytics tools such as Google Analytics, Campaign Manager, Facebook Ad Manager, and iSpot is a plus • Bachelor’s degree required • Agency experience is a plus

🏖️ Benefits

• Equity awards based on experience, performance and location • Remote work from a physical location of choice • Flexible work from wherever employees are most productive • Equal employment opportunity and accommodation support

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