Marketing Manager – ABM, Events

Job not on LinkedIn

🔥 15 hours ago

🌵 Arizona, California, +24 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🦞 Maine – Remote 🦬 Montana – Remote 🎰 Nevada – Remote 🗻 New Hampshire – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🌪️ Oklahoma – Remote 🌲 Oregon – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote 🏰 Missouri – Remote 🔔 Pennsylvania – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $100k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎪 Events

👻 Ghost score 0%

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Inktavo

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

☁️ SaaS

🤝 B2B

🛍️ eCommerce

SaaS • B2B • eCommerce

Inktavo is an industry-focused software company that provides a family of cloud-based tools for the branded merchandise, decorated apparel, and promotional products industries. Its portfolio (including InkSoft, Printavo, GraphicsFlow, SignTracker, and Clarity Software) spans e-commerce storefronts and online design tools, shop and production management, quoting and approvals, scheduling, and graphics productivity — all aimed at helping print shops, apparel decorators, promotional product distributors, contract decorators, and team dealers run and grow their businesses. Inktavo also offers resources like pricing guides, ROI calculators, and webinars to support its customers.

📋 Description

• Own account-based marketing programs for strategic franchises, affiliates, buying groups, and other high-value accounts • Partner with Sales to identify priority accounts and audiences and develop tailored strategies • Build and execute campaigns supporting new customer acquisition, customer expansion, upsell, engagement, and pipeline generation • Develop coordinated marketing and sales plays across email, direct mail, events, sales outreach, and other channels • Build pre- and post-event campaigns for strategic groups • Establish goals and measure ABM program performance • Serve as a key marketing partner to Sales, aligning campaigns with account priorities, sales motions, and revenue goals • Own the event marketing calendar and manage events end to end • Manage event selection, budgeting, goals, timelines, booth design, signage, swag, shipping, logistics, and onsite execution • Develop event marketing strategies and campaigns driving registrations, meetings, booth traffic, and engagement • Establish event goals and create pre- and post-event plans with Sales • Own event lead management, including capture, routing, follow-up, and marketing nurture • Track MQLs, SQLs, pipeline, revenue, and ROI, and lead post-event retrospectives • Manage event vendors, venues, exhibit partners, shipping providers, and other external partners • Support the annual user conference, including planning, attendee experience, logistics, programming support, and onsite execution • Drive user conference registrations and ticket sales and support sponsorship sales and sponsor fulfillment • Coordinate with internal marketing teams on email, landing pages, creative, signage, event collateral, and campaign assets

🎯 Requirements

• 3+ years of B2B marketing experience, with hands-on experience in event marketing, account-based marketing, field marketing, demand generation, or a related discipline • Demonstrated experience planning and executing events from end to end, including budgets, vendors, logistics, promotion, lead management, and performance measurement • Experience developing targeted campaigns in close partnership with Sales, with a strong understanding of how marketing supports pipeline generation and revenue • Experience with CRM and marketing automation platforms such as Salesforce and HubSpot • Willingness and ability to travel up to 40% for trade shows, partner events, customer events, and the annual user conference • Experience leading the growth and development of an intern or 1 direct report • Experience building or executing account-based marketing programs targeting named accounts, strategic partners, or groups of related businesses • Experience marketing to franchise organizations, affiliate networks, buying groups, associations, channel partners, or other complex B2B ecosystems • Experience planning a company-hosted conference, customer conference, or large-scale event • Experience in SaaS, promotional products, decorated apparel, sporting goods, print, signage, or another industry Taivo serves • Candidates must be physically located and legally authorized to work in one of the following states: AZ, AR, CA, CO, CT, FL, GA, IL, IN, KS, ME, MI, MN, MO, MT, NV, NH, NC, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, and WI

🏖️ Benefits

• Competitive benefits • Unlimited PTO • Remote work available for U.S.-based candidates • 401(k) with employer match • Paid parental leave • Catered lunches for those local to Dallas, TX • Casual office atmosphere for those local to Dallas, TX • Fully stocked kitchen for those local to Dallas, TX