Senior Growth Marketing Manager

🔥 8 minutes ago

🇨🇦 Canada – Remote

💵 $110k - $135k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Acuity Insights

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

🏥 Healthcare

📚 Education

🔬 Science

💰 Private Equity Round on 2021-08

Healthcare • Education • Science

Acuity Insights is a company focused on enhancing the educational experience of applicants and students across various programs. Through its innovative platforms, including One45 and Casper, Acuity provides holistic admissions tools and analytics solutions that aim to identify potential leaders, improve student success, and manage health sciences programs efficiently. Trusted by over 600 educational partners worldwide, Acuity Insights enables institutions to measure applicants' social intelligence, professionalism, and alignment with educational missions, ultimately facilitating a pathway to success from admissions to graduation.

📋 Description

• Set and run quarterly demand-generation plans aligned with commercial priorities • Identify target audiences and opportunities, select channels and tactics, build and launch campaigns, measure results, and optimize based on learnings • Translate product positioning, market insight, customer needs, and commercialization priorities into demand-generation strategies • Architect, execute, and optimize integrated campaigns across paid media, email, web, content, prospect communications, and new approaches • Own the webinar program end to end, including audience and promotion strategy, registration, follow-up, and measurement • Build and evolve nurture programs with audience and vertical-specific journeys, triggers, segmentation, and sales-readiness paths • Use HubSpot, campaign data, and business intelligence capabilities to measure qualified demand, pipeline progression, and revenue contribution • Establish measurement rhythms, test targeting and messaging, compare campaign and channel performance, and guide investment decisions • Apply AI to campaign development, research, content creation and repurposing, nurture, experimentation, and analysis • Develop and run a demand-generation pilot in Australia/New Zealand or the UK/Ireland • Collaborate with Product Marketing, Sales, Business Development, Customer Success, RevOps, Marketing Operations, Events Marketing, Communications, Customer Marketing, and Creative teams • Report to the Director of Marketing • Help build a stronger, more scalable demand-generation engine and improve commercialization, nurture, event-to-demand, AI, and international growth capabilities

🎯 Requirements

• Canadian residency and valid work authorization • Experience owning B2B demand generation with accountability for qualified leads, pipeline, and commercial outcomes, ideally in SaaS or another complex B2B environment • Experience designing, launching, measuring, and optimizing integrated campaigns across paid media, email, web, content, nurture, and virtual events • Experience bringing a new product or meaningful product development to market and building demand around it • Experience independently planning and executing webinars or other virtual events end to end • Experience using marketing and funnel data to evaluate performance, identify patterns, make investment decisions, and understand marketing activity’s contribution to pipeline and revenue • Experience building or significantly improving nurture programs, segmentation, automation flows, and recurring prospect communications using HubSpot or similar platforms • Experience partnering with Sales and Product Marketing to turn customer, market, and product insight into demand-generation strategies • Experience using AI meaningfully in day-to-day marketing work • Experience generating demand outside North America, particularly in Australia/New Zealand or the UK/Ireland, would be valuable • Experience as the only Growth Marketer or one of very few would be particularly relevant • Ability to work independently, make recommendations, prioritize effectively, and move work forward • Hands-on experience with campaign strategy, ad platforms, webinar plans, landing pages, and email flows

🏖️ Benefits

• $3,000 annual learning budget • Fully remote within Canada, with up to six weeks per year to work internationally • Self-directed vacation (most teammates take 4–6 weeks annually) • Monthly Acuity Days (a collective Friday off) • Two-week company-wide closure each December • Health benefits from day one for you and your dependents • High trust and autonomy in how you get your work done • Thoughtful, async-friendly communication across a distributed team • Space for focused work alongside intentional collaboration and connection • Sustainable approach to work that values impact over performative busyness