UX Lead, Public Website and CMS Migration

🔥 0 minutes ago

🇨🇦 Canada – Remote

đź’µ $70 - $100 / hour

⏳ Contract/Temporary

đźź  Senior

🎨 Product Designer (UI/UX)

đź‘» Ghost score 7%

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Logo of Aequilibrium

Aequilibrium

51 - 200 employees

đź’ł Fintech

🏦 Banking

🥽 AR/VR

Fintech • Banking • AR/VR

Aequilibrium is a company that specializes in digital transformation services, focusing on immersive learning, digital twins, and mobile app development. They work predominantly with banks and credit unions, providing solutions that integrate virtual reality simulations and customized banking platforms to enhance user engagement. Aequilibrium aims to blend physical and digital realities to create remarkable experiences for their clients, leveraging advanced technologies to drive significant digital transformation across various sectors.

đź“‹ Description

• Lead discovery and experience strategy for complex public website redesigns and CMS migrations • Assess the current Forge/OpenText website, including content, information architecture, navigation, templates, functionality and member journeys • Identify what should be retained, improved, consolidated, redesigned or retired • Define the target public website experience and establish experience principles • Facilitate discovery sessions and decision-making workshops with executives, marketing, digital, technology and business stakeholders • Lead information architecture, navigation, taxonomy and content hierarchy development • Partner on content audits, content prioritization and migration decisions • Simplify complex financial information and design paths to products, services, rates, calculators, educational content, branch and ATM information, support and account opening • Help establish scalable content models and page structures for CMS authors • Incorporate SEO and findability into navigation, content structure and page design • Map priority journeys from the public website into account opening, digital banking and third-party platforms • Identify gaps, friction and inconsistencies across connected experiences • Develop personas, journey maps or service blueprints as needed • Translate business objectives into measurable website outcomes • Use research, analytics and usability testing to validate recommendations • Create sitemaps, user flows, wireframes, prototypes and detailed interaction specifications • Define or evolve the website design system and reusable CMS component library • Partner with the CMS Technical Lead and Front-End Lead during implementation • Review implemented pages and components, identify gaps and support remediation before launch • Incorporate WCAG accessibility requirements from the beginning • Present research findings, recommendations and design decisions to senior credit union stakeholders • Facilitate discussions balancing marketing, technology, compliance and business priorities • Help position the public website as a critical part of the broader Forge transformation

🎯 Requirements

• Eight or more years of experience in website UX, digital experience, information architecture or related fields • Demonstrated experience leading complex, content-rich public website redesigns or CMS migrations • A portfolio showing public website work, including information architecture, navigation, content strategy, wireframes and responsive page design • Experience conducting website and content audits and making evidence-based recommendations about what to retain, redesign, consolidate or retire • Strong understanding of CMS-driven design, content models, templates, reusable components and authoring needs • Experience creating or evolving website design systems and component libraries • Strong knowledge of responsive design and WCAG accessibility requirements • Working knowledge of SEO, website analytics, conversion optimization and usability testing • Strong workshop facilitation, presentation and stakeholder-management skills • Ability to work at both the strategic and detailed design levels • Ability to work directly with executives, marketing leaders, digital teams, business stakeholders and technical delivery teams • Must be based in Canada and legally eligible to work in Canada • Experience with credit unions, banks, insurance companies or other regulated organizations (preferred) • Experience designing financial-services websites and journeys involving products, rates, calculators, applications, account opening or authenticated banking (preferred) • Experience migrating websites from OpenText or another enterprise CMS (preferred) • Familiarity with content governance, migration planning and authoring workflows (preferred) • Experience defining analytics frameworks and measurable website-experience outcomes (preferred)

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