Director of eCommerce Growth

🕒 October 17

🇺🇸 United States – Remote

💵 $120k - $180k / year

⏰ Full Time

🔴 Lead

🛍️ E-commerce

Where this job comes from

Posted on Apex Wheels's careers page ↗Apex Wheels's careers page, not through a job board

First seen by Remote Rocketship October 17

Still open on Apex Wheels's site. Checked 18 hours ago.

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Logo of Apex Wheels

Apex Wheels

11 - 50 employees

Founded 2007

🚘 Automotive

Automotive

Apex Wheels is a company specializing in aftermarket wheels and automotive accessories. They offer a variety of products including wheels, spacers, center caps, TPMS & valve stems, and centering rings. Apex Wheels provides resources such as vehicle fitment guides and customer support to enhance the performance of vehicles. They also offer a wholesale dealer portal and encourage prospective dealers to join the network. The company emphasizes real performance and offers a replacement program, along with extensive customer support services.

📋 Description

• Own the direct-to-consumer eCommerce revenue target and monthly, quarterly, and annual performance • Define channel KPIs, baselines, targets, thresholds, and eCommerce plans tied to company forecasts and marketing plans • Forecast monthly channel contribution and explain variance proactively • Partner with the CMO and executive team on eCommerce direction, programs, budgets, and insource-versus-outsource decisions • Run a continuous experimentation and optimization program with prioritized backlog, hypotheses, metrics, runtimes, decision rules, and delivery cadence • Test pricing, shipping thresholds, shipping protection, financing placement, bundles, warranties, installation add-ons, accessory flows, fitment, product pages, navigation, search, cart, checkout, landing pages, and content • Analyze test results and recommend next steps • Coordinate release and commercial calendars with marketing and campaign owners • Own merchandising, pricing, promotions, bundling, catalog presentation, fitment logic, imagery, content standards, cross-sell, and accessory placement • Develop promotional plans with brand and performance marketing and provide measurement read-outs • Direct the site roadmap and technical execution without directly managing the development team • Direct agencies, the eCommerce Systems Administrator, and other resources against scope, timeline, budget, and quality • Set standards for uptime, page speed, product data accuracy, bug resolution, tagging, pixels, UTM structure, GA4 events, conversion tracking, and attribution • Document and maintain eCommerce systems, procedures, and access • Evaluate and pilot AI capabilities for product discovery, conversion, customer service, reporting, analysis, and workflow automation • Build internal AI tools and share learnings with marketing leadership • Lead the eCommerce team through hiring, coaching, performance management, compensation reviews, and exits • Manage consultants, contractors, and agencies while controlling budget and margins • Travel quarterly domestically for team-building events and annually or semi-annually for leadership summits

🎯 Requirements

• Bachelor's degree in business, marketing, or a related field, or equivalent professional experience • 10+ years in eCommerce or direct-to-consumer, including at least 3 years accountable for a revenue or contribution target • 3+ years directly managing a team, including hiring, coaching, performance management, and termination • 3+ years directing outside developers, designers, and agencies against scope, budget, and deadline • Experience operating inside an integrated marketing organization with brand, performance, lifecycle, and creative teams • Demonstrated ownership of a structured experimentation program with test backlog, hypotheses, success metrics, documented outcomes, and quantified business impact • Experience owning merchandising and offer strategy including pricing, promotions, bundling, shipping offers, and attach-rate programs with margin implications • Fluency with analytics and reporting, including GA4 and dashboard building • Deep knowledge of eCommerce technology, commerce and CMS platforms, tag management, pixels, A/B testing tools, email platforms, heat-mapping, and session replay • Magento experience is a plus • Active engagement with emerging AI technology and hands-on experience building AI tools for reporting, analysis, and workflow • Resourcefulness with modern AI tooling and ability to build internal tools • Criminal background check required for final candidates offered the position • Business judgment involving margin calculations, forecasts, and defended recommendations • Clear writing and communication skills for executives and technical scope translation • Curiosity about new technology and ability to distinguish real capabilities from demos • Willingness to make decisions with incomplete data and correct quickly • Organized self-starter able to prioritize competing work and run projects independently • Read, write, speak, and understand English • Motorsports or aftermarket performance industry experience welcome; genuine product enthusiasm and automotive knowledge or ability to learn quickly

🏖️ Benefits

• Eligibility to earn more through a short-term incentive plan • Medical insurance covering 100% of monthly premiums for employees and dependents under 14 on base plans • Contributions toward premiums for dependents over 14 • Variety of medical plans and HSA • Mental health support • Gym membership discounts • Dental and vision benefits covering 100% of monthly premiums for employees on base plans • Affordable dental and vision buy-up options, including orthodontic coverage • 401(k) with company contributions • Paid sick leave • Vacation time • 11 paid company holidays, including Juneteenth and Indigenous Peoples’ Day • Motorsports lifestyle reimbursements for event spectator tickets, karting and karting school, sim racing gear, track day insurance, SCCA-compliant gear, and premium events • Employee product discounts and free merchandise • Eligibility to apply for the SEMA college grant and loan forgiveness program • Remote work almost anywhere in the contiguous U.S. • Casual in-office dress • In-person company events including sim-racing, karting, spectator events, and Northern California visits • Paid short-term finalist work assignment may be offered during selection

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