Performance Marketing, Marketing Operations Manager

Job not on LinkedIn

🔥 4 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 10%

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Appen

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1996

💼 Consulting

📣 Marketing

🤖 Artificial Intelligence

Consulting • Marketing • Artificial Intelligence

Appen is a company that specializes in providing high-quality, scalable datasets for AI models and applications. With over 25 years of experience, Appen supports the complete AI lifecycle by collecting, curating, fine-tuning, and monitoring data. Their platform is known for its flexibility, allowing enterprises to unlock the potential of their enterprise data through human-AI collaboration. Appen's global reach and expertise make them a trusted partner in accelerating the development and implementation of AI technologies across various industries.

📋 Description

• Drive paid media performance and manage marketing systems supporting company growth • Report to the Director of Demand Generation • Own campaign execution, budget optimization, and HubSpot operations • Reach AI research labs and enterprise AI teams • Own and optimize paid campaigns across LinkedIn Ads, Google Ads, X Ads, and ABM programs • Manage paid media budgets, including allocation, pacing, and performance against pipeline goals • Build targeted and retargeting audiences using account insights and intent data • Monitor CPL, cost per SQL, and pipeline contribution through A/B testing and performance reporting • Manage HubSpot workflows, forms, lead scoring, lifecycle stages, and marketing automation • Improve lead routing, Sales handoffs, and data quality • Maintain UTM tracking standards and build attribution models and full-funnel dashboards • Oversee marketing technology integrations and email marketing compliance with GDPR, CAN-SPAM, and CASL • Partner with Sales and Marketing to improve campaign performance, lead management, and reporting accuracy • Establish performance benchmarks, improve lead routing and scoring, and deliver reliable reporting dashboards

🎯 Requirements

• 3–5 years of experience in B2B performance marketing and marketing operations, ideally in a technology or SaaS environment • Hands-on expertise with LinkedIn Ads and Google Ads, including campaign management, optimization, and budget ownership • Strong HubSpot administration skills, including marketing automation, lead scoring, workflows, and lifecycle management • Familiarity with account-based marketing (ABM), intent data, and audience segmentation • Proven ability to analyze marketing performance, build attribution models, and report on funnel and pipeline metrics • Practical experience using AI tools to improve everyday marketing workflows, efficiency, and campaign execution • Strong attention to detail, analytical thinking, and ability to manage competing priorities independently • Proactive, results-oriented approach with willingness to test, learn, and continuously improve • Experience in AI, machine learning, data, or related technology industries • Familiarity with Salesforce administration or CRM integrations • Knowledge of SQL or business intelligence tools such as Looker Studio or Tableau • HubSpot, Google Ads, or LinkedIn Marketing certifications

🏖️ Benefits

• Permanent - Regular Full-time • Remote work flexibility • Tools, resources, and development opportunities to build capability • Culture of innovation, collaboration, and excellence • Opportunity to work on complex challenges shaping the future of AI across industries and geographies • Work alongside talented people in a culture valuing humility over ego

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