B2B Marketing Manager

Job not on LinkedIn

🔥 1 hour ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

💵 $100k - $121k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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AssetWatch

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

☁️ SaaS

🔧 Hardware

🏭 Manufacturing

SaaS • Hardware • Manufacturing

AssetWatch is an industrial asset condition-monitoring and predictive maintenance platform. It combines hardware sensors (continuous and route-based vibration monitoring, electrical monitoring, oil analysis and connected devices) with SaaS software capabilities — including AI plus human expert review and integrations — to give enterprise operators one view of equipment health. AssetWatch targets industrial/manufacturing customers (chemicals, food & beverage, forestry/building materials, metals, mining, pharmaceuticals, plastics, pulp & paper, water/wastewater) and monitors assets such as pumps, motors, gearboxes, fans, blowers and compressors to reduce downtime and enable predictive maintenance.

📋 Description

• Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue • Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach • Own campaign execution end-to-end, including building and launching campaigns in HubSpot • Build, test, and deploy HubSpot campaign assets, including emails, landing pages, workflows, and forms • Partner with Lifecycle Marketing on segmentation, targeting, and timing • Manage campaign workflows and triggers for lead generation and nurture efforts • Ensure campaigns are tracked, tagged, and attributed properly • Collaborate with product marketing, content, design, and sales on messaging and campaign goals • Work with RevOps to align Salesforce and HubSpot for campaign tracking and lead flow • Support sales with campaign insights, follow-up strategies, and enablement materials • Define KPIs including MQLs, pipeline, conversion rates, and campaign ROI • Monitor and optimize campaign performance through A/B testing, messaging, timing, and channel adjustments • Build and maintain campaign reporting dashboards in HubSpot • Ensure compliance with CAN-SPAM and GDPR best practices • Maintain clean campaign data and attribution tracking

🎯 Requirements

• 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns • Hands-on experience executing campaigns in HubSpot (or similar MAP) • Strong understanding of pipeline generation and SaaS funnel metrics • Experience working with Salesforce CRM and marketing-sales alignment • Ability to manage both strategy and execution in a fast-paced environment • Ability to collaborate within core working hours • Must be based in the United States or Ontario, Canada

🏖️ Benefits

• Competitive compensation package including stock options • Flexible work schedule • Comprehensive benefits including retirement plan match • Opportunity to make a real impact every day • Work with a dynamic and growing team • Unlimited PTO • Remote-first work environment • Collaboration within core working hours

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