Avid
1001 - 5000 employees
Founded 1987
📱 Media
🤖 Artificial Intelligence
Media • Entertainment • Artificial Intelligence
Avid is a company that provides innovative tools and software solutions for the media, entertainment, and music production industries. Known for products like Pro Tools and Media Composer, Avid helps creative professionals produce top-quality audio and video content, from music and movies to news and live performances. The company integrates advanced technology, including AI, to enhance workflows and efficiency in content creation. Avid also emphasizes ethical AI and collaborates with industry groups to promote responsible use in music and media production.
Senior Paid Media Manager
🔥 0 minutes ago
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Avid
1001 - 5000 employees
Founded 1987
📱 Media
🤖 Artificial Intelligence
Media • Entertainment • Artificial Intelligence
Avid is a company that provides innovative tools and software solutions for the media, entertainment, and music production industries. Known for products like Pro Tools and Media Composer, Avid helps creative professionals produce top-quality audio and video content, from music and movies to news and live performances. The company integrates advanced technology, including AI, to enhance workflows and efficiency in content creation. Avid also emphasizes ethical AI and collaborates with industry groups to promote responsible use in music and media production.
📋 Description
• Develop and implement comprehensive paid media strategies across search, social, display, native, affiliate, and ABM platforms • Own campaign setup, targeting, bidding, and creative optimization across Meta, Google, TikTok, Reddit, Taboola, Outbrain, and affiliate platforms • Support B2B acquisition through ABM-aligned display and LinkedIn ads within the 6sense ecosystem • Align audience segmentation and paid media journeys with lifecycle and digital programs • Run continuous A/B tests on creative, messaging, and placements to optimize CAC, ROAS, and LTV • Monitor daily campaign performance and make data-driven adjustments to KPIs • Generate insights through GA4, platform dashboards, and SQL-based reporting • Manage and expand Avid’s affiliate network, including partner growth, performance tracking, and strategic testing • Partner with Lifecycle, eCommerce, Digital Ops, and Product Marketing • Collaborate with Enterprise Marketing teams to align B2B paid efforts with ABX programs targeting new business, customer expansion, and renewals
🎯 Requirements
• 6+ years of paid media experience across Meta, Google, TikTok, Reddit, Taboola/Outbrain, and affiliate platforms • Experience with B2B paid channels, including LinkedIn and display campaigns via platforms like 6sense or similar ABM tools • Strategic thinker and independent executor with strong optimization skills • Fluency in GA4, Excel, and paid media reporting dashboards • SQL is a plus • Comfortable with D2C growth and B2B lead generation KPIs • Passion for building high-performing media programs across the funnel • Python experience for automation and marketing operations integrations is a bonus
🏖️ Benefits
• Equal opportunity employer committed to diversity and an inclusive environment
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