Associate Director, Paid Social

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Lead a pod of up to 8 Social Media Strategists • Set the tone for excellence across the team and clients • Set goals for each client engagement in the pod • Ensure clients follow paid social best practices and Directive’s Social Advertising methodology • Understand campaign approval moments and support strategists in earning client approval • Identify roadblocks in strategist one-on-ones and establish action plans to remove them • Build structure, create a cadence, proactively support the team, and empower team members through clear expectations • Manage a team of up to 8 Strategists and Senior Strategists • Meet and exceed department KPIs, including client growth and goal attainment • Build client trust and relationships that create consistent renewals with senior stakeholders • Surface cross-sell opportunities aligned with client goals • Offset client churn through referrals, upsells, and cross-sells • Communicate results clearly to client contacts, executives, and internal team members • Make strategic decisions for account direction and growth and retention of key talent • Travel to visit clients approximately once per year per client or as needed

🎯 Requirements

• 4+ years of experience at a performance/digital marketing agency, with B2B experience a bonus • 2+ years of people management experience • Deep expertise in paid social advertising campaigns, especially LinkedIn Ads and Meta • Understanding of LinkedIn and Meta ad units, including conversation ads, document ads, and CTV • Proficiency with LinkedIn Campaign Manager, ZoomInfo, 6sense, and related advertising tools • Ability to delegate effectively • Ability to de-escalate client issues and proactively prevent them • Strong knowledge of paid media principles, including ICP research, ad copywriting, bid management, and campaign optimization • Ability to analyze campaign data with Google Analytics, GA4, Excel, or other analytics platforms • Ability to drive and measure results via OCT • Proven, measurable success with mid-market or enterprise accounts • Ability to translate and articulate strategy and communicate stories with data • Ability to organize, prioritize, and manage multiple projects simultaneously • Must be able to travel to clients approximately once per year per client or as needed • Must have established and current work authorization and permanently reside in the applicable country for global locations • Reliable internet access and a professional background • Ability to remain stationary for extended periods and observe and interpret written and verbal communication

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and a 50% employer contribution for dependents (US, CAD, MX) • Access to certified therapists through Spring Health • Headspace membership • Physical therapy through Omada • Thousands of Aaptiv virtual workouts • Complimentary One Medical membership for primary and virtual care • Unlimited PTO with a 2-week minimum • Paid company holidays • Birthday off • End of Year Recharge, closed December 24-January 1 • Paid parental leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, scaling in total amount over time • Annual company-wide retreat • 100% virtual work-from-home option • PC or Mac available • Reasonable accommodations for qualified individuals with disabilities