Demand Generation Marketing Manager

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Miovision

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2005

🚗 Transport

🔧 Hardware

☁️ SaaS

💰 $26.2M Venture Round - Miovision on 2023-10

Transport • Hardware • SaaS

Miovision is a provider of intelligent transportation systems that combines hardware, software, and data services to optimize urban mobility and traffic operations. The company offers video detection and permanent data collection devices, managed connectivity, and signal control hardware alongside cloud and edge software products such as Miovision One, Signal Optimizer, DataLink, and a GenAI traffic engineering assistant (Mateo). Its solutions cover traffic data collection and studies, continuous safety monitoring, adaptive signal optimization, emergency vehicle preemption and transit signal priority, and V2X integrations aimed at improving safety, reducing congestion, and enabling more efficient and sustainable cities.

📋 Description

• Plan and manage multi-channel marketing campaigns across digital, email, social media, content, events, trade shows, and traditional channels • Develop strategies to improve conversion rates across the marketing funnel, from awareness and consideration through lead capture and handoff to Sales • Track and report key performance metrics, including MQLs, SQLs, and overall pipeline growth • Create compelling stories, messaging, and content communicating the value of company solutions • Ensure consistent brand messaging and visual identity across marketing communications and touchpoints • Monitor KPIs, analyze campaign data, and optimize marketing spend for profitability and effectiveness • Direct cross-functional collaboration across Marketing, Sales, Product, and leadership teams • Shape marketing strategies that promote core solutions, elevate customer engagement, and establish a differentiated market position

🎯 Requirements

• Progressive experience in relevant marketing roles, including brand management and product management • Proven success designing and managing end-to-end B2B or B2G marketing campaigns • Experience impacting lead generation quality, client acquisition velocity, brand consistency, budget profitability, and revenue pipeline growth • Strong understanding of content marketing, SEO, SEM, email marketing, and social media • Hands-on experience using advanced AI tools for market research, content drafting, asset optimization, and data analysis • Advanced ability to translate complex technical concepts into clear, compelling narratives for different target audiences • High technical proficiency with CRM systems, marketing automation platforms, and analytics tools • Ability to build strong bridges between Product, Sales, and Marketing • Demonstrated ability to analyze campaign metrics and improve campaign performance • Experience with ABM strategy, target account expansion, and campaign execution is a plus • Must be legally eligible to work in Canada • Applicants may need to address future immigration sponsorship requirements

🏖️ Benefits

• Comprehensive health benefits • 24/7 virtual healthcare access • Dedicated wellness programs • RRSP/401K Matching Plan • Variable Incentive Plan • Unique Mio-Days • Flexible vacation policy • Flexible work options • Internet subsidy • Remote work allowance • Enhanced leave for new parents