Senior Manager, Demand Generation

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Workleap

WebsiteLinkedInAll Job Openings

201 - 500 employees

👥 HR Tech

☁️ SaaS

⚡ Productivity

💰 Private Equity Round on 2023-06

HR Tech • SaaS • Productivity

Workleap is a company that provides an integrated platform designed to improve the employee experience by focusing on engagement, performance, and development. Their suite of products includes Officevibe, Pingboard, and various Learning Management Systems (LMS) that help businesses tackle challenges like hybrid work, onboarding, professional development, and performance management. Workleap aims to create happier and more productive workplaces by making it easier for HR teams to manage and enhance their HR strategies. With a customer base exceeding 20,000 leaders globally, Workleap offers tools that are easy to implement and integrate with existing HR and productivity systems.

📋 Description

• Own ShareGate's acquisition engine through paid media, AI-powered search (SEO and AEO), integrated campaigns, and conversion rate optimization to drive qualified pipeline, opportunities, and ARR • Forecast pipeline, measure funnel performance, identify conversion improvements, and partner with Sales and RevOps to maximize revenue outcomes • Lead demand planning and integrated campaign execution across Marketing, Content, Brand & Identity, Web, Customer Marketing, PR, and GTM Development • Allocate demand generation budget across channels, optimize marketing spend, and scale high-impact programs • Leverage AI for campaign planning, search optimization, reporting, workflow automation, and performance analysis • Foster data-driven decision-making, experimentation, forecasting, accountability, and operational excellence • Lead a team of marketers focused on Paid Acquisition and SEO • Partner with Content, Brand & Identity, Web, Customer Marketing, PR, GTM Development, Sales, RevOps, and Partnerships

🎯 Requirements

• 8+ years of B2B SaaS demand generation or growth marketing experience with ownership of pipeline and revenue targets • Experience marketing to enterprise IT buyers, particularly Microsoft 365 administrators, IT operations, governance, or cybersecurity audiences is a bonus • Proven success building and scaling acquisition strategies across paid media, SEO, AEO, integrated campaigns, and conversion rate optimization • Strong analytical skills with experience forecasting pipeline, measuring marketing performance, and using data to guide investment decisions • Experience managing a budget over 1M$ CAD • Experience partnering across Marketing, Sales, RevOps, and Partnerships to align strategy and deliver integrated go-to-market programs • Strong people leadership experience coaching, developing, and inspiring high-performing marketing teams • Excellent communication and executive presentation skills, with the ability to influence stakeholders and translate performance into clear business recommendations • Builder mindset with a bias toward action, ownership, accountability, and continuous improvement • Comfort leveraging AI tools for campaign execution, search optimization, reporting, workflow automation, and operational efficiency

🏖️ Benefits

• LTIP program, share in Workleap's long-term growth • RRSP • Family health insurance • Telemedicine • Annual wellness budget • Flexible vacation policy • Remote work, with access to our Montreal office • In-person gathering twice a year • Claude access, for everyone