Senior Marketing Campaign Manager

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Fable

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Fable is a technology company focused on digital accessibility. Powered by inclusive research and testing with people with disabilities, Fable offers a platform for accessibility leaders, UX designers, product managers, and engineers to create inclusive products. Their services include accessibility testing, custom training, and tools like the Accessible Usability Scale. Fable’s client base spans multiple industries including retail, e-commerce, financial services, and media, and is trusted for its enterprise-level security. It was highlighted by its recent $25M Series B funding round, emphasizing its commitment to building a more accessible digital world.

📋 Description

• Build integrated demand generation campaigns using events, digital marketing, outbound, content, and customer advocacy. • Collaborate with Sales to develop creative account-based plays that engage both executive buyers and end users. • Coordinate campaign execution across channels and measure performance against pipeline goals. • Continuously test and optimize campaigns based on engagement and revenue outcomes. • Own Fable's event marketing plan and execution, including conferences, customer events, executive dinners, webinars, and community experiences. • Lead event planning, logistics, sponsorships, budgets, vendors, and on-site execution. • Partner with Sales to develop pre-event outreach, meeting strategies, and account engagement plans for events. • Represent Fable at events, engaging prospects, customers, and partners. • Lead post-event follow-up, reporting, and campaign optimization to maximize pipeline impact and ROI.

🎯 Requirements

• 3-5 years of experience in B2B demand generation, integrated marketing, ABM, or field marketing. • You love planning creative activations for conferences, trade shows, executive events, or customer programs. • Comfortable traveling to conferences and customer events throughout North America and occasionally internationally. • Strong curiosity and a problem-solving mindset; you enjoy figuring out how to improve things. • Interest in experimentation and learning from data. • Highly organized with the ability to manage multiple campaigns and deadlines. • Strong communication skills and ability to collaborate cross-functionally, especially with sales. • Comfort working with data and measuring campaign performance. • Interest in or experience using AI and automation tools to improve workflows. • Nice to have: Experience with marketing automation, CRM, and AI tools (e.g., HubSpot, Salesforce, Zapier, Clay, Claude, ChatGPT). • Exposure to B2B marketing or SaaS environments. • Experience supporting campaigns across email, social, or events.

🏖️ Benefits

• stock options • career growth opportunities • professional development support • health and dental coverage • accessibility accommodations