Senior Demand Generation Manager

Job not on LinkedIn

🔥 7 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Workleap

WebsiteLinkedInAll Job Openings

201 - 500 employees

👥 HR Tech

☁️ SaaS

⚡ Productivity

💰 Private Equity Round on 2023-06

HR Tech • SaaS • Productivity

Workleap is a company that provides an integrated platform designed to improve the employee experience by focusing on engagement, performance, and development. Their suite of products includes Officevibe, Pingboard, and various Learning Management Systems (LMS) that help businesses tackle challenges like hybrid work, onboarding, professional development, and performance management. Workleap aims to create happier and more productive workplaces by making it easier for HR teams to manage and enhance their HR strategies. With a customer base exceeding 20,000 leaders globally, Workleap offers tools that are easy to implement and integrate with existing HR and productivity systems.

📋 Description

• Lead ShareGate's acquisition engine by developing and executing strategies across paid media, AI-powered search (SEO and AEO), integrated campaigns, and conversion rate optimization to generate a qualified pipeline, opportunities, and ARR • Own acquisition performance by forecasting pipeline, measuring funnel performance, identifying conversion levers, and collaborating with Sales and RevOps to maximize revenue • Lead demand planning and execution of integrated campaigns with Content, Brand & Identity, Web, Customer Marketing, PR, and GTM Development teams to deliver measurable business impact • Manage demand generation investments by allocating budget by channel, optimizing marketing spend, and scaling higher-impact programs • Integrate AI into campaign planning, search optimization, reporting, workflow automation, and performance analysis • Establish a data-driven culture of accountability centered on experimentation, forecasting, and operational excellence • Lead a team of marketing specialists focused on paid acquisition and SEO • Collaborate with Content, Brand & Identity, Web, Customer Marketing, PR, GTM Development, Sales, RevOps, and Partnerships teams

🎯 Requirements

• 8+ years of experience in demand generation or growth marketing for B2B SaaS, with ownership of pipeline and revenue targets • Proven experience building and scaling acquisition strategies across paid media, SEO, AEO, integrated campaigns, and conversion rate optimization • Strong analytical skills with experience in pipeline forecasting, marketing performance measurement, and data-driven decision making • Experience managing a budget of over CAD 1M • Cross-functional experience working with Marketing, Sales, RevOps, and Partnerships teams • Strong leadership experience in coaching, developing, and motivating high-performing marketing teams • Excellent communication skills and executive-level presentation abilities • Ability to influence stakeholders and translate performance into clear business recommendations • Builder mindset with a bias for action, ownership, accountability, and continuous improvement • Comfortable using AI tools for campaigns, search, reporting, workflow automation, and operational efficiency • Nice to have: experience marketing to enterprise IT buyers—particularly Microsoft 365 administrators—or experience in IT operations, governance, or cybersecurity

🏖️ Benefits

• LTIP program to participate in Workleap's long-term growth • RRSP • Group health benefits (family coverage) • Telemedicine • Annual wellness budget • Flexible vacation policy • Remote work with access to Montreal offices • In-person company gatherings twice a year • Access to Claude (AI) for all employees