Associate Director, Paid Media

Job not on LinkedIn

🔥 0 minutes ago

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Ground News

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

📱 Media

💰 Seed Round on 2020-12

Media

Ground News is a news comparison platform that provides users with access to a wide range of news sources. Through its features such as the Browser Extension and Daily Briefing, it allows users to see political bias ratings, coverage percentages from various perspectives (left, center, right), and market-disproportionate reporting on various stories. Ground News empowers readers to understand media bias, review the blind spots in current news stories, and access information from multiple viewpoints for a more balanced understanding of the news. The platform offers local, national, and international news coverage with tools to help readers critically engage with news content.

📋 Description

• Build Google from scratch, including account structure, campaign architecture, naming conventions, and testing frameworks • Scale spend from its current low base to a major share of total paid budget while holding CAC and subscriber payback • Own Search, Performance Max, Demand Gen, and YouTube, including budget allocation and bidding strategy • Work with external agencies to build the YouTube creative engine through briefing, testing, and hook and format iteration • Build, test, and iterate on dedicated Google landing pages • Build the measurement foundation, including conversion tracking, Enhanced Conversions, app and web attribution, incrementality testing, and trusted reporting • Experiment with and launch campaigns on adjacent paid channels when justified • Partner with product, engineering, and analytics to ship paid-media needs • Report honestly and tactfully on performance

🎯 Requirements

• 5+ years managing Google Ads at a meaningful scale, ideally in subscription, DTC, or app • Proven experience scaling an account from small to large • Hands-on YouTube experience scaling video campaigns • Strong analytical skills and comfort with GA4, spreadsheets, and BI tools • Creative fluency in briefing video and diagnosing ad performance • Experience managing campaigns on paid channels beyond Google • Genuine interest in news and media is a plus • Bonus: diverse paid social platforms and scaling a channel from 0 to 1 • Bonus: CTV/OTT and linear TV buying, including Netflix, Hulu, Roku, Amazon, and YouTube TV • Bonus: AppsFlyer experience with MMP setup, SKAN configuration, and attribution debugging • Bonus: Firebase experience with event tracking, audience building, and app-side conversion signals • Bonus: landing page experience working with design and engineering • Bonus: Apple Search Ads or app-install experience • Bonus: familiarity with MMM or geo-lift • Legal eligibility to work in Canada or the US for any employer

🏖️ Benefits

• Competitive total rewards: A market-benchmarked base salary, calibrated to your location • Remote-first environment: Work from anywhere in Canada, on your own time zone • In-person meetups and team gatherings • Medical, dental, vision, and life insurance coverage for you and your family • Professional development opportunities • Mission-driven team building meaningful products with real-world impact