Senior Demand Generation Manager

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Dunn Hospitality Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1978

🏨 Hospitality

🏠 Real Estate

🏗️ Construction

Hospitality • Real Estate • Construction

Dunn Hospitality Group is a Midwest-based hotel development and management company that operates franchised and independent properties, including Holiday Inn Express, Hampton Inn, Hilton Home2 Suites, Hilton Garden Inn, and Hyatt Place/Hyatt House in Indiana and Kentucky. The firm provides end-to-end hotel services — hotel management operations, accounting and financial reporting, project development, consulting, sales and marketing, and design and construction — and emphasizes guest experience, facility quality, and associate development. Dunn has owned and operated over 41 hotels historically and is rebuilding its portfolio in strategic Midwest locations.

📋 Description

• Own demand generation strategy and performance across paid, earned, and owned channels • Align lead generation plans with business capacity goals and revenue targets across multiple territories • Manage allocation and pacing of digital media budgets based on CPL, CPA, conversion rates, and performance trends • Develop localized demand generation strategies reflecting market conditions, seasonality, demographics, and competitor activity • Partner with agencies and vendors to plan, launch, and optimize full-funnel campaigns • Manage initiatives across Google Ads, Microsoft Ads, Meta, programmatic display, SEO, retargeting, email, and SMS marketing • Build and optimize lead nurturing and marketing automation workflows • Lead A/B and multivariate testing across landing pages, creative, offers, and messaging • Oversee website and landing page performance, conversion optimization, mobile experience, page speed, and SEO • Own conversion tracking, attribution, call tracking, tagging, and UTM governance • Track and manage lead, revenue, ROI, CPL, CPA, COM, channel, and conversion KPIs • Conduct weekly performance reviews and optimization planning • Translate marketing data into actionable recommendations for leadership and stakeholders • Collaborate with Marketing, Sales, Inside Sales, creative, content, regional, and national marketing teams • Manage agency and vendor relationships • Identify lead-generation funnel gaps and implement improvement initiatives • Evaluate emerging digital platforms, technologies, and AI-driven marketing opportunities • Recommend enhancements to marketing automation, lead routing, lead scoring, and attribution systems • Drive initiatives improving lead quality, conversion efficiency, reporting accuracy, and operational effectiveness • Support occasional evening and weekend initiatives when required

🎯 Requirements

• 5+ years of experience in demand generation, performance marketing, digital marketing, or a related field • Proven experience managing digital agencies, vendor relationships, and paid media investments • Demonstrated success planning, launching, and optimizing campaigns across Google Ads, Microsoft Ads, Meta, and programmatic display • Working knowledge of SEO, Conversion Rate Optimization (CRO), Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio • Experience with marketing automation platforms, CRM systems, lead-routing integrations, and attribution reporting • Strong analytical capabilities with advanced Excel proficiency, including pivot tables, VLOOKUPs, forecasting, and data modeling • Experience developing and executing email and SMS marketing programs • Exceptional attention to detail and communication skills • Ability to transform data into business insights • Experience with Klaviyo preferred • Experience managing websites and content management systems (CMS) preferred • Experience supporting multi-location, home services, retail, or consumer-facing organizations preferred • Knowledge of customer journey mapping, lead scoring, and funnel optimization preferred

🏖️ Benefits

• Performance-based annual bonus opportunity of up to $50,000 CAD • Comprehensive health and dental benefits • Paid vacation and company holidays • Remote work flexibility • Professional development opportunities • Career growth within a rapidly growing organization • Opportunity to work with a recognized North American brand