Senior Director, Performance Marketing

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🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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CSC Generation

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🛒 Retail

🛍️ eCommerce

🤖 Artificial Intelligence

💰 Venture Round on 2019-01

Retail • eCommerce • Artificial Intelligence

CSC Generation is a retail technology platform that enhances revenue growth and unit margin management through automation and AI. The company manages a diverse portfolio of 325,000 products online and receives over 10 million monthly page views across its brands. CSC Generation specializes in retail, ecommerce, and wholesale, with a commitment to expanding by acquiring successful brands. Founded in 2016 by Justin Yoshimura, CSC Generation has acquired several well-known brands including One Kings Lane and Sur La Table, and continues to seek out new brands to join its network. The company offers extensive career opportunities and focuses on creating an inspiring and challenging work environment.

📋 Description

• Own the paid media strategy and roadmap across four Backcountry banners and channels including paid search, paid social, shopping/feed, display, affiliate, video/TV, and emerging channels • Set channel and budget allocation based on incrementality, LTV, and blended CAC targets • Translate revenue and margin targets into a prioritized paid media plan • Manage a team of three and supporting agencies • Review campaigns, audit account structure, and address underperformance hands-on • Hold agency partners accountable to performance benchmarks and media efficiency • Expand into new channels through hands-on campaign execution • Build playbooks for launches, promotions, and seasonal peaks • Run A/B and multivariate testing across creative, landing pages, and audience targeting • Track competitor activity and market trends to identify channel, format, and positioning opportunities • Leverage AI and automation tools to improve decisions and efficiency • Partner with Creative, Merchandising, eCommerce, Product, and Web Development • Influence functional leaders without direct authority • Report to executive leadership on channel performance, budget efficiency, and growth opportunities • Translate performance data into commercial recommendations and flag risks and opportunities

🎯 Requirements

• Bachelor's degree in Marketing, Business, or a related field • 8+ years of experience in performance marketing or paid media • 3+ years managing a team and agency relationships • Proven ownership of multi-channel paid media budgets, including search, social, shopping/feed, and display • Track record of driving efficient growth across multiple brands or business units • Strong command of CAC, LTV, incrementality, marginal ROAS, and blended efficiency • Ability to influence Creative, Merchandising, and eCommerce partners without direct authority • Ability to operate strategically and hands-on in paid media accounts • Strong executive presence and communication skills, including reporting to senior leadership • Experience using AI tools and workflows to improve campaign performance, reporting, creative production, or team efficiency • Hands-on proficiency with Google Ads and Meta Ads Manager • Proficiency with Google Analytics, Tableau, or Looker Studio

🏖️ Benefits

• Paid time off policies • RRSP match • Medical, dental, and vision coverage • Supplemental benefit options • Employee discounts across the portfolio of brands • Executive access to C-suite leadership • Leadership opportunity to build and scale a paid media function • Portfolio-level ownership across four brands