Demand Generation Specialist

Job not on LinkedIn

🔥 1 hour ago

🇺🇸 United States – Remote

💵 $140k - $190k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

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Basalt Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏥 Healthcare

🤖 Artificial Intelligence

☁️ SaaS

🔥 Funding within the last year

💰 $20M Series A on 2026-09

Healthcare • Artificial Intelligence • SaaS

Basalt Health is an AI-powered software company that automates post-acute admission review and payer documentation workflows for healthcare facilities. Its product reads incoming referral packets (including multi-page faxes), extracts clinical and payer-relevant signals, checks them against a facility’s admission criteria, and surfaces risks and supporting source citations (flagged red/yellow/green) so clinicians can make faster admit decisions. Basalt also assembles cited medical-necessity evidence for prior authorizations, concurrent reviews, and appeals, reducing manual searching and speeding decision and payment workflows. The platform is positioned as an enterprise SaaS used by post-acute and behavioral-health intake teams, with clinicians retaining final decision authority.

📋 Description

• Build, execute, and continuously A/B test multi-channel outbound sequences targeting clinical, operational, and IT leaders at post-acute facilities and health systems • Manage and optimize paid media campaigns, including LinkedIn Ads, Google Ads, and content syndication • Design and deploy integrated marketing campaigns such as webinars, content downloads, and event promotions • Own and optimize marketing automation and CRM infrastructure • Implement lead scoring, routing, and tracking mechanisms for seamless sales handoff • Partner with sales to align campaigns with revenue goals • Provide sales with messaging, collateral, and account intelligence • Track, measure, and report demand generation KPIs including MQLs, SQLs, Cost Per Acquisition, and Pipeline Velocity • Use data to identify bottlenecks and optimize campaign performance • Build the outbound engine and own the strategy, execution, and optimization of demand generation efforts

🎯 Requirements

• 3–5+ years of hands-on experience in demand generation, growth marketing, or marketing operations, preferably within a B2B SaaS environment • Experience marketing to healthcare providers, post-acute facilities, or health systems is strongly preferred • Understanding of healthcare buyer personas (e.g., CMIOs, VP of Clinical Ops, Intake Directors) is a major plus • Proven ability to build and run successful outbound cadences and paid digital advertising campaigns • Strong hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce) • Highly data-driven with a track record of using analytics to inform decision-making, optimize campaigns, and prove ROI • Comfortable operating in a fast-paced, early-stage environment • Self-starter who can take ownership of projects from ideation to execution with minimal supervision

🏖️ Benefits

• Be the foundational marketing hire at a company solving a critical workflow problem in healthcare operations • Directly impact revenue growth and shape the company’s go-to-market strategy • Opportunity to build the marketing function from the ground up and grow alongside the company

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