Senior Director, Integrated Marketing

🔥 13 hours ago

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

💵 CA$350k - CA$410k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 21%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Cohere

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤖 Artificial Intelligence

🏢 Enterprise

☁️ SaaS

Artificial Intelligence • Enterprise • SaaS

Cohere is a leading enterprise AI platform optimized for generative AI, search and discovery, and advanced retrieval. The company offers AI-powered applications designed to augment and elevate the global workforce, helping businesses thrive in the AI era. Cohere provides solutions such as embedding and reranking models, allowing enterprises to efficiently retrieve information and build powerful applications. The company offers flexible deployment options for enterprise-grade AI, on any cloud or on-premises, and provides extensive developer resources and support. Cohere is committed to scaling intelligence to serve humanity, making intelligence abundant, affordable, and accessible.

📋 Description

• Build and run the integrated marketing plan against annual pipeline and revenue targets by segment and region • Own the marketing pipeline number • Manage the Growth lead across paid media, SEO, lifecycle/email, web conversion, ABM, and developer-led acquisition • Set demand strategy across top-of-funnel and bottom-funnel ABM activities • Manage the Product Marketing lead overseeing positioning, messaging, competitive intelligence, pricing/packaging input, launches, and sales enablement • Partner with Product and Research leadership to translate frontier AI capabilities into enterprise-focused messaging • Manage the Events & Partnerships lead and develop partner marketing with cloud, SI, and technology partners • Drive co-marketing campaigns, joint field activity, and partner-sourced pipeline • Hold events to a pipeline standard • Manage and develop three established leads and their teams of approximately 20–35 people • Set operating cadence with the Chief of Staff, including weekly pipeline reviews, monthly internal QBR-style reviews, and quarterly planning with Finance and RevOps • Track marketing-sourced and influenced pipeline, conversion, velocity, ROI, launch impact, event ROI, partner-sourced pipeline, ABM engagement, and sales enablement satisfaction

🎯 Requirements

• 15–20+ years in B2B marketing • At least 4–5 years leading multi-function marketing teams at a high-growth enterprise SaaS, cloud, data, or AI/ML company • Demonstrable track record of owning a pipeline number • Experience managing at least two of demand generation/growth, product marketing, field/events, and partner marketing • Fluency in Marketo or HubSpot, Salesforce, an ABM platform such as 6sense or Demandbase, and attribution tooling • Experience marketing to technical buyers and selling technical products • AI/ML, data infrastructure, developer tools, or cloud experience strongly preferred • Excellent cross-functional leadership with Sales, RevOps, Product, and Finance • Authorization to work in the country of residence

🏖️ Benefits

• Weekly lunch stipend of $75/£75 or equivalent in local currency • Full health and dental benefits • Separate mental health budget • RRSP matching, 401K, Pension Scheme • 100% parental leave top-up for up to 6 months, for either parent • Annual enrichment benefits covering arts and culture, fitness/wellness, quality time, and workspace improvement • Education and learning stipend for conferences, courses, and coaching • 6 weeks of paid vacation (30 working days) • Budget for traveling to other offices if remote • Annual company offsite • Daily lunch program, snacks, and regular community and social events for office-based employees • Co-working benefit for employees not near an office • $500 home office stipend