VP, Demand Generation

🔥 0 minutes ago

🌐 Canada, United States – Remote

🇨🇦 Canada – Remote 🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 18%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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CoLab Software

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏭 Manufacturing

💼 Consulting

📦 Logistics

Manufacturing • Consulting • Logistics

CoLab Software is a company focused on improving the design collaboration process for engineering teams. They provide tools that facilitate efficient CAD reviews and automate issue tracking, helping teams design better products faster. CoLab integrates with major PLM and CAD systems and supports a variety of use cases including supplier collaboration, cost reduction, new product development, and design for manufacturability. Their platform, featuring tools such as ReviewAI, enables users to generate feedback, collaborate in real-time, and capture performance data to drive continuous improvement. CoLab aims to streamline design processes, reduce decision-making errors, and enhance product quality.

📋 Description

• Own marketing-sourced pipeline creation, conversion, and efficiency, including CAC • Architect and oversee integrated demand generation programs across digital, paid, field marketing, and ABM • Lead, mentor, and grow the demand generation team, currently four direct reports • Stand up CoLab’s first ABM motion and refine it into a repeatable program • Own demand generation budget, forecasting, and ROI tracking with direct accountability to the executive team • Scale proven channels while experimenting quickly with new ones and turning them into mature, repeatable programs • Support the team directly when needed to shape execution and accelerate initiatives • Collaborate closely with Sales on pipeline goals, conversion rates, and revenue outcomes • Translate data into executive-ready narratives that drive alignment on pipeline strategy and results

🎯 Requirements

• 10+ years of B2B SaaS demand generation experience, with at least 3+ years in a senior leadership role (VP, Head of Demand Gen, or similar) • Proven track record of building and scaling demand gen teams that deliver measurable pipeline and revenue growth • Demonstrated success building and maturing pipeline for small target account lists with high ASPs and complex buying committees • Demonstrated success partnering with product marketing to deliver nuanced messaging at scale across channels, using personalization where most effective • Strong quantitative skills with an exceptional ability to use data to understand pipeline drivers • Experience designing and executing multi-channel programs (paid, SEO/SEM, third party and owned events, ABM) • Exceptional ability to influence at the executive level with data-backed storytelling • Comfortable balancing strategic work with being hands-on when needed

🏖️ Benefits

• Stock options • Extended health and benefits package • Unlimited paid vacation • RRSP matching • Hybrid and remote work opportunities • Flexibility to work from anywhere in North America