Product Manager – Loyalty and Value Proposition

Job not on LinkedIn

🔥 1 minute ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

✅ Product Manager

👻 Ghost score 10%

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connectFirst Credit Union

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2014

🛡️ Insurance

🏦 Banking

💸 Finance

Insurance • Banking • Finance

connectFirst Credit Union is a Canadian credit union providing retail and business financial services, including chequing and savings accounts, credit cards, mortgages, personal and commercial loans, investment products (GICs, wealth management), and insurance. It operates branch and digital banking channels, serves personal, small business, agri-business, commercial and non-profit clients, and emphasizes community-focused programs and member rewards. The organization highlights customer service, local presence, and financial products aimed at helping members save, borrow, invest and protect their assets.

📋 Description

• Own and execute the Profit Share program • Ensure accuracy and completeness of Common Share Dividends, Investment Share Dividends, and Patronage payouts • Make strategic recommendations for the evolution of the holistic loyalty strategy • Ensure loyalty strategy alignment with the Value Proposition and target member segments • Coordinate member- and employee-facing campaigns supporting Profit Share and deposit-gathering programs • Collaborate with Marketing, Communications, Sales Effectiveness, Operations, and delivery teams • Recommend enhancements to existing Profit Share and deposit-gathering programs • Use available data to monitor, evaluate, and improve program results • Implement, refine, and measure the use of the value proposition and target member segments in member lifecycle strategies • Employ modern banking product planning, customer journeys, and product development processes • Monitor and evaluate markets, trends, and competitive dynamics • Identify and assess opportunities or enhancements to existing programs

🎯 Requirements

• 5+ years of experience in product management, loyalty marketing, CRM or partnership management • Bachelor’s degree in Marketing, Finance, Business, Economics, or a related field • Strong understanding and experience in customer lifecycle marketing and retention strategies • Demonstrated ability to identify performance gaps and build cross-functional initiatives that drive measurable growth • Strong working knowledge of modern analytical tools, methodologies and presentation mediums • Excellent negotiation, relationship management, and communication skills • Ability to balance creativity with data-driven decision-making • Experience leading campaign portfolios or complex, multi-channel initiatives • Thorough knowledge of competitor credit unions/financial institutions, retail banking products, loyalty, and sponsorship/partnerships landscape in Canada • Strong strategic and analytical skills • Exceptional communication and stakeholder management skills • Ability to interpret performance trends, competitor activity, and financial impacts • Strong organizational and project management capabilities • Ability to manage multiple initiatives simultaneously • Ability to influence across departments and align stakeholders around shared growth objectives • Proven ability to navigate ambiguity and complexity using sound judgment, data, and cross-functional input • Selected candidate must successfully pass a criminal background check, reference check and credit check • Occasional travel may be required

🏖️ Benefits

• Competitive compensation including performance-based incentive pay and profit share • Health and wellness benefits • Vacation program • Retirement savings program • Training & Development Opportunities • Career Advancement Potential • Flexible work options • Meaningful work towards individual and corporate goals • Employee volunteer program and opportunities to give back • Credit union membership benefits, including profit sharing, voting for the board of directors, and access to financial services • Accommodations available during every stage of the hiring process upon request