AEO & SEO Strategist

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🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

👻 Ghost score 25%

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Create and manage custom client strategies and day-to-day client deliverables • Develop holistic marketing strategies for enterprise clients based on service-line knowledge, marketing goals, campaigns, and historical performance • Implement SEO, content, customer generation, LTV:CAC modeling, and share-of-SERP best practices • Craft creative briefs and content campaigns using competitor and audience insights • Use available data from Google Analytics, CRM data, SEMRush, and Ahrefs to set client goals • Obtain Associate Director approval for goals before presenting them to clients • Manage strategy execution and project tasks in Asana • Delegate tasks to specialists, clients, and other team members and ensure timely completion • Partner with Project Managers to ensure tasks, assignments, due dates, and client communications are managed • Collaborate with content writers and designers to deliver quality content campaigns on time • Serve as the primary interface between clients and internal teams • Build client relationships and proactively communicate timelines, progress, deliverables, roadblocks, opportunities, and account changes • Communicate through Slack between bi-weekly meetings and send deliverables on a regular cadence • Report strategy progress and impact through bi-weekly client meetings, monthly reports, quarterly reports, and two bi-annual business review presentations • Identify opportunities for client growth through upsells, cross-sells, additional service lines, increased budgets, and referrals • Work closely with the Associate Director when roadblocks affect strategy or goal attainment

🎯 Requirements

• Proven track record implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building • Ability to analyze website traffic and SEO metrics using tools like Google Analytics • Strong communication skills and comfort being client-facing and owning stakeholder relationships • Familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools • Proven organizational, project, and time management skills • Genuine enthusiasm for digital marketing, SEO, and content • Must have agency experience • Must have B2B tech and/or SaaS experience • Driven to stay ahead of industry trends, including learning how AI and automation can enhance marketing and operations • Must permanently reside in Canada • Must have established and current authorization to work in Canada • Ability to operate a laptop, software platforms, and office productivity tools • Reliable internet access • Ability to remain stationary for extended periods and interpret written and verbal communication

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for dependents • Access to certified therapists through Spring Health • Headspace membership • Gympass • Unlimited PTO (2-week minimum) • Paid company holidays • Birthday off • End of Year Recharge, closed December 24 - January 1 • Paid parental leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, scaling in total amount over time • Annual Anniversary Trip with peers and executive leadership • Remote work from a home office • PC or Mac available • Set living wage at Directive

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