SEO, AEO Web Strategist

Job not on LinkedIn

🕒 4 days ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

📈 SEO Marketing

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Poka Inc.

WebsiteLinkedInAll Job Openings

51 - 200 employees

🍽️ Food & Beverage

🚘 Automotive

💼 Consulting

Food & Beverage • Automotive • Consulting

Poka Inc. is a company that provides a connected worker platform designed to empower factory workers and enhance productivity in manufacturing environments. The platform offers features such as digital work instructions, skills management, daily management forms, issues management, and analytics, all aimed at improving factory processes, reducing paper usage, and enhancing workforce training and communication. Poka is committed to supporting global manufacturing industries with scalable digital transformation solutions, boasting numerous success stories across various sectors such as consumer goods, food and beverage, and automotive industries.

📋 Description

• Build and lead an integrated SEO and AEO roadmap to increase organic visibility, qualified traffic, and brand presence in AI-generated answers • Conduct keyword, topic, and intent research and turn findings into content and site architecture plans • Structure content to enable its extraction and citation by answer engines • Implement and maintain Schema.org structured data • Monitor and improve Poka’s presence on ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews • Strengthen E-E-A-T signals • Conduct technical SEO audits covering crawlability, indexing, speed, Core Web Vitals, mobile experience, internal linking, canonicalization, and redirects • Collaborate with Development to prioritize and deploy technical fixes • Manage XML sitemaps, robots.txt, and crawler access policies, including AI crawlers • Lead the CRO program from end to end • Plan and conduct A/B and multivariate tests on pages, forms, calls to action, navigation, pricing, and user journeys • Use analytics data, heatmaps, session recordings, surveys, and usability testing to understand visitor behavior • Collaborate with Design and Content teams to improve messaging, layout, and user experience • Build and maintain a prioritized testing backlog • Define KPIs and build dashboards covering organic traffic, rankings, AI visibility, engagement, conversions, and site-attributed pipeline or revenue • Deliver regular performance reports with insights and recommendations • Stay current with search algorithms, AI search, and CRO best practices, then adjust the strategy accordingly

🎯 Requirements

• 7+ years of experience in SEO, web strategy, or growth marketing, with measurable results in organic growth and conversion improvement • In-depth knowledge of on-page, off-page, technical SEO, and AEO • Strong practical understanding of how large language models and AI search engines retrieve, summarize, and cite content • Proven experience managing structured CRO programs, including test design, statistical significance, and translating results into concrete actions • Hands-on proficiency with Google Search Console, GA4, Google Tag Manager, Semrush or Ahrefs, Screaming Frog, and testing platforms such as VWO, Optimizely, or AB Tasty • Experience with AI visibility tracking tools such as Scrunch AI, Profound, or Semrush and Ahrefs AI tracking features • Experience with Hotjar, Microsoft Clarity, or FullStory • Working knowledge of HTML, CSS, and structured data (JSON-LD) • Comfortable working with modern CMS platforms such as WordPress • Familiarity with JavaScript SEO, CMS configuration, or site migrations • Strong analytical skills and the ability to explain complex data clearly to non-technical audiences • Excellent communication and project management skills, with a track record of effective collaboration across cross-functional teams • Proficiency in English is essential

🏖️ Benefits

• A dynamic and collaborative work environment • Generous vacation policy from day one • Hybrid work for employees living within 40 km of the Quebec City office or 15 km of the Montreal office, with two days per week in the office • 100% remote work if you do not live within the areas mentioned above • A genuinely flexible schedule that allows you to adapt your workday • Group insurance from your first day (dental, prescription drugs, disability, travel insurance, and more), with employer contributions, telemedicine access, and an Employee Assistance Program • Group RRSP with employer contributions after one year of service through Wealthsimple • MacBook Pro and a $500 home-office allowance upon hiring • Annual training and development budget • Tools and opportunities for career growth • Attractive employee referral program for successful hires • Unlimited delicious snacks (fresh fruit, snacks, pastries, coffee, tea, and more)

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