Content Strategist

Job not on LinkedIn

🔥 17 hours ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Create and manage custom client content and SEO strategies • Own day-to-day client deliverables for Enterprise clients • Develop holistic marketing strategies based on service-line knowledge, business goals, campaigns, and historical performance • Implement SEO and content best practices, including LTV:CAC modeling, customer generation, share of SERP, and content production • Craft creative briefs and content campaigns using competitor and audience insights • Set client goals using Google Analytics, CRM data, SEMRush, and Ahrefs; obtain Associate Director approval before presentation • Ensure strategy execution through project management and task delegation • Use Asana to create, assign, and track tasks and deadlines • Partner with Project Managers, content writers, designers, Specialists, clients, and internal leadership • Maintain client relationships and communicate timelines, progress, roadblocks, opportunities, and account changes • Report client strategy progress through bi-weekly meetings, monthly reports, quarterly reports, and two bi-annual business review presentations • Identify opportunities for client upsells, cross-sells, and referrals

🎯 Requirements

• Proven track record implementing SEO principles and content strategy • Experience with keyword research, on-page optimization, and link building • Ability to analyze website traffic and SEO metrics using tools like Google Analytics • Strong client-facing communication skills and ability to own stakeholder relationships • Familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog/crawling tools • Proven organizational, project, and time management skills • Genuine enthusiasm for digital marketing, SEO, and content • Agency experience required • B2B tech and/or SaaS experience required • Driven to stay ahead of industry trends, including learning how AI and automation can enhance marketing and operations • Established and current work authorization in Canada • Permanent residence in Canada • Reliable internet access • Ability to remain stationary for extended periods and interpret written/verbal communication

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for dependents • Access to certified therapists through Spring Health • Headspace membership • Gympass • Unlimited PTO (2-week minimum) • Paid company holidays • Birthday off • End of Year Recharge (closed December 24 - January 1) • Paid parental leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, scaling in total amount over time • Annual anniversary trip with peers and executive leadership • Remote work from a home office • PC or Mac available • Set living wage at Directive