Copywriter, Content Strategist

🔥 2 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

đźź  Senior

👨🏼‍💻 Content Manager

đź‘» Ghost score 10%

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Logo of Verndale

Verndale

201 - 500 employees

📣 Marketing

🤝 B2B

Marketing • B2B

Verndale is a digital marketing and technology firm that helps organizations with marketing automation, analytics, website optimization, and account-based marketing (ABM). The company's website and accompanying domains use a broad set of marketing, analytics, and tracking tools (Pardot, Dreamdata, CrazyEgg, SalesLoft, LinkedIn integrations, etc. ), indicating a focus on digital marketing services and B2B marketing support.

đź“‹ Description

• Leverage AI throughout the creative process to produce stronger work faster • Create email, SMS, landing page, ad copy, and other marketing assets • Build and refine AI prompts, skills, projects, and workflows • Develop campaign and flow concepts, messaging angles, and creative direction aligned with client strategies • Translate customer insights into compelling, conversion-focused marketing opportunities • Transform AI-generated drafts into polished, on-brand marketing assets • Ensure deliverables meet Homestead's and clients' quality standards for messaging, clarity, and accuracy • Balance quality with speed and iterate quickly based on feedback • Partner closely with Account Strategists throughout campaign planning and execution • Collaborate with designers, project managers, copywriters, and account managers • Contribute to brainstorming, creative reviews, and client discussions • Stay current on AI tools and prompting techniques • Share workflows and best practices to evolve Homestead's AI capabilities • Manage multiple clients and deadlines in a fast-paced environment

🎯 Requirements

• 3+ years of copywriting experience in eCommerce, digital marketing, or a related field • Strong portfolio showcasing email, SMS, landing pages, paid ads, and other marketing assets • Experience writing both acquisition and retention marketing copy • Strong editing skills with exceptional attention to detail • Advanced proficiency using AI tools such as ChatGPT, Claude, Gemini, or similar • Ability to write effective prompts, evaluate AI-generated content critically, and refine outputs to meet brand voice, performance, and quality standards • Ability to balance speed with quality while managing multiple priorities • Excellent communication, collaboration, and organizational skills • Strong understanding of customer psychology and direct-response marketing • Experience in eCommerce is required • Bachelor's degree or equivalent experience (nice to have) • Experience with A/B testing and performance-based copy optimization (nice to have) • Familiarity with prompt engineering or building repeatable AI workflows (nice to have) • Experience working within a collaborative agency environment (nice to have) • Ability to work standard business hours (9:00am–5:00pm) in ET, CT, MT, or PT time zones

🏖️ Benefits

• Fully remote role • Standard business hours aligned to ET, CT, MT, or PT time zones • Equal opportunity employer • Reasonable accommodation for individuals with disabilities

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