GEO & SEO Strategist

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🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

👻 Ghost score 25%

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• Create custom client strategies and implement best practices to achieve North Star Metrics • Use client marketing goals, campaigns, and historical performance to optimize and revise strategies throughout the client relationship • Craft creative briefs and compelling content campaigns using competitor and audience insights • Apply LTV:CAC modeling, Customer Generation, Share of SERP, and Content Production practices • Set client goals using Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting • Obtain Associate Director approval for goals before presenting them to clients • Ensure planned strategies are executed through project management • Use Asana to create, assign, delegate, and track tasks and deadlines • Partner with Project Managers where applicable to ensure tasks are completed and communicated • Collaborate with content writers and designers to deliver quality content campaigns on time • Serve as the main interface between clients and the internal team • Build client relationships and proactively communicate deliverable timelines, goal progress, roadblocks, growth opportunities, and account changes • Use Slack and shared communication channels between bi-weekly meetings • Report client strategy progress and impact through bi-weekly meetings, monthly reports, quarterly reports, and two bi-annual business review presentations • Identify opportunities for client growth through additional service lines, increased budgets, upsells, cross-sells, and referrals • Work closely with the Associate Director when roadblocks affect strategy and goal attainment

🎯 Requirements

• Proven track record implementing SEO principles and content strategy, including keyword research, on-page optimization, and link building • Ability to analyze website traffic and SEO metrics using tools such as Google Analytics • Strong familiarity with Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog/crawling tools • Proven organizational, project, and time management skills • Genuine enthusiasm for digital marketing, SEO, and Content • Must have agency experience • Must have B2B tech and/or SaaS experience • Driven to stay ahead of industry trends, including learning how AI and automation can enhance marketing and operations • Must have established and current work authorization and permanently reside in Canada • Reliable internet access • Ability to operate a laptop computer, software platforms, and office productivity tools • Ability to remain stationary for extended periods and observe and interpret written and/or verbal communication • Ability to perform each essential job duty satisfactorily • Reasonable accommodations may be made for qualified individuals with disabilities

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family • 100% employer-paid plan for you and 50% employer contribution for dependents • Access to certified therapists through Spring Health • Headspace membership • Gympass • Unlimited PTO (2-week minimum) • Paid company holidays • Birthday off • End of Year Recharge (closed December 24 - January 1) • Paid parental leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, scaling in total amount over time • Annual Anniversary Trip with peers and executive leadership • Remote work from a home office • PC or Mac available • Employer-established global opportunities, including Canada, Mexico, and the UK, where applicable

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