Lead Product Commercial Marketing Manager

🕒 September 17

🇺🇸 United States – Remote

💵 $111.1k - $201.7k / year

⏰ Full Time

🟠 Senior

✅ Product Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

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DIRECTV

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1994

📡 Telecommunications

📱 Media

Telecommunications • Media

DIRECTV is a leading provider of satellite TV and internet-based television services in the United States. They offer a variety of television packages that include a wide range of channels, premium networks, sports, and movies. Customers can choose between satellite TV or streaming via existing internet services without the need for a satellite dish. DIRECTV is known for its extensive sports programming, including exclusive access to NFL Network and NFL RedZone, as well as regional sports networks. Additionally, DIRECTV provides services for both residential and business customers and offers a variety of deals and promotions, including discounts and reward cards for new customers.

📋 Description

• Develop and execute integrated product marketing campaigns across digital, retail, paid, owned, earned, lifecycle, and CRM channels • Establish product positioning and messaging strategies to drive acquisition, retention, and customer lifetime value • Design and implement customer segmentation and targeting strategies • Develop A/B and multivariate testing roadmaps to optimize messaging, offers, and channel mix • Manage cross-functional relationships with Product, Sales, Care, Analytics, Creative, Legal, and Finance • Own project timelines, dependencies, milestones, and roadblocks • Communicate campaign status, results, and risks to leadership • Lead small projects and substantial portions of larger organizational initiatives • Develop competitive analysis and market intelligence reports • Monitor market trends, customer behavior, and competitor activity • Translate research and analytics into actionable recommendations • Track campaign performance against gross adds, churn, ARPU, and engagement KPIs • Use marketing automation and analytics platforms to measure effectiveness and optimize strategy • Establish and document marketing best practices • Provide guidance, coaching, and mentoring to less experienced team members

🎯 Requirements

• 3–5 years of experience in product marketing, brand marketing, or related field • Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience) • Experience leading integrated, multi-channel marketing campaigns • Advanced knowledge of marketing automation platforms, such as Salesforce Marketing Cloud, HubSpot, Braze, or Marketo • Strong working knowledge of analytics platforms, such as Google Analytics, Adobe Analytics, or Tableau • Ability to manage complex, cross-functional projects with minimal oversight • Strong written and verbal communication skills, including presenting to leadership • Experience with customer segmentation, targeting, and A/B or multivariate testing methodologies • May require a background check due to routine access to proprietary customer data • Qualified applicants with arrest and conviction will be considered in accordance with local ordinances and state law

🏖️ Benefits

• Market-competitive compensation • Base salary determined by work location, job-related skills, experience, and relevant education or training • Bonus and benefits included in total compensation package (amounts not specified)