Marketing Manager, Paid Social, Media

🔥 15 hours ago

🇨🇦 Canada – Remote

💵 $79.1k - $102.8k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

👻 Ghost score 0%

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VelocityEHS

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

VelocityEHS is a SaaS company that provides an integrated environmental, health, safety (EHS) and sustainability software platform for organizations across industries. Its Accelerate® Platform bundles modules for safety, ergonomics, chemical management, contractor safety & permit-to-work, operational risk, and environmental compliance, and it incorporates AI capabilities (VelocityAI / Vēlo) to accelerate incident management, ergonomics assessments, SDS access, regulatory reporting, and GHG/sustainability workflows. VelocityEHS targets EHS leaders at mid-to-large enterprises, offering configurable, real-time tools to improve compliance, reduce risk, and streamline safety and sustainability programs.

📋 Description

• Own day-to-day paid social campaign execution across LinkedIn and Meta, including campaign builds, QA, launches, and ongoing optimization • Manage third-party media programs, including sponsored emails, webinars, and trade website display advertising • Coordinate campaign setup, partner communication, asset delivery, and launch QA • Maintain tracking hygiene across paid social and third-party media, including UTMs, naming conventions, and conversion tracking coordination • Monitor campaign performance and produce recurring reporting with results, insights, and recommended optimizations • Coordinate landing pages end-to-end, including page content, form requirements, and campaign links • Draft ad and sponsored email copy and coordinate creative assets with content and design teams • Execute A/B tests across audiences, copy, creative, and landing pages • Manage audience targeting, segmentation, exclusions, and audience refreshes • Track campaign budgets, pacing, and partner deliverables; flag issues and recommend adjustments • Collaborate with paid search, campaign management, product marketing, content, web, and analytics teams on integrated campaigns • Provide accurate campaign data, performance insights, and optimization recommendations for shared paid media reporting • Align nurture and AI email agent (AIE) follow-up with campaign audiences, offers, and engagement levels; review lead quality and progression to improve qualified pipeline conversion

🎯 Requirements

• 3–4 years of demand generation marketing experience, including hands-on experience supporting or managing paid social campaigns • Bachelor's degree in marketing or similar field OR relevant experience • Google certified or expert knowledge on Google and GA4 suite, with a strong understanding of keywords and landing page frameworks • Working familiarity with spreadsheets, including pulling campaign data, interpreting results, and recommending improvements • Strong copywriting skills and ability to learn and apply testing best practices • Experience building or coordinating landing pages, including reviewing content, forms, and campaign links • Familiarity with tracking hygiene, including UTMs, naming conventions, and basics of conversion tracking • Strong attention to detail and follow-through across multiple tools, campaigns, and stakeholders • Strong organizational skills for managing competing priorities, campaign timelines, and deliverables • Curious, coachable, and comfortable taking ownership of campaign execution • Experience coordinating sponsored emails, webinars, or website display advertising with trade publications or industry media partners (preferred) • B2B SaaS or demand generation experience, including exposure to lead nurture and follow-up, or familiarity with Salesforce or Marketo (preferred) • Hands-on experience in Meta Ads and working familiarity with LinkedIn Ads (preferred) • Strong writing skills for ad and sponsored email copy (preferred)

🏖️ Benefits

• Comprehensive benefits package • Equal Opportunity and Affirmative Action workplace commitment • Accessible formats, communication supports, or other accessibility assistance for applicants with disabilities