Principal Lifecycle Marketing Manager

🔥 20 minutes ago

🇨🇦 Canada – Remote

💵 $131.1k - $150k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

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VelocityEHS

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

VelocityEHS is a SaaS company that provides an integrated environmental, health, safety (EHS) and sustainability software platform for organizations across industries. Its Accelerate® Platform bundles modules for safety, ergonomics, chemical management, contractor safety & permit-to-work, operational risk, and environmental compliance, and it incorporates AI capabilities (VelocityAI / Vēlo) to accelerate incident management, ergonomics assessments, SDS access, regulatory reporting, and GHG/sustainability workflows. VelocityEHS targets EHS leaders at mid-to-large enterprises, offering configurable, real-time tools to improve compliance, reduce risk, and streamline safety and sustainability programs.

📋 Description

• Own lifecycle email strategy and execution across prospect and customer journeys • Set the roadmap, calendar, communication cadence, and program priorities • Lead Marketo and 6sense email solutions, including the AI Email Agent (AIE) • Oversee nurture programs, segmentation, personalization, automation, AI-generated content quality assurance, and ongoing optimization • Develop, write, edit, and optimize email copy and messaging • Adapt messaging by audience, persona, lifecycle stage, and program objective • Establish channel goals and maintain performance dashboards • Lead monthly and quarterly business reviews connecting email engagement, lifecycle progression, pipeline, and customer outcomes to program decisions • Partner across Marketing on prospect and customer lifecycle strategies, nurture programs, segmentation, communication cadences, and opt-in/opt-out processes • Translate lifecycle strategy into end-to-end email journeys and coordinate web and other channel activity across the solution portfolio • Develop and manage testing roadmaps for messaging, subject lines, calls to action, design, targeting, personalization, send timing, and nurture sequences • Govern email frequency, suppression rules, subscription preferences, and audience overlap • Partner with Marketing Operations to monitor deliverability and resolve issues • Collaborate cross-functionally to align email activity with broader marketing and business objectives and apply evolving best practices in lifecycle marketing, email, AI, privacy, and deliverability

🎯 Requirements

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent relevant experience • 10+ years of experience in email marketing, lifecycle marketing, demand generation, marketing automation, marketing communications, or a similar role • Experience managing lifecycle programs across both prospect and customer audiences • Experience in a software-as-a-service (SaaS) environment • Demonstrated ability to set lifecycle email strategy, prioritize a program roadmap, and improve conversion, adoption, retention, or expansion through measurable program improvements • Strong understanding of B2B marketing and the role of email across prospect and customer journeys • Hands-on experience with relevant marketing automation and email tools, including deep Marketo expertise and 6sense • Experience using or managing AI-enabled workflows, automation, personalization, and campaign optimization capabilities • Solid understanding of audience segmentation, nurture strategy, personalization, performance measurement, A/B testing, deliverability, subscription management, and program optimization • Strong copywriting and editing skills • Strong analytical skills and ability to translate campaign data, performance trends, and AI-enabled insights into strategic recommendations • Excellent project management and organizational skills • Excellent written and verbal communication skills • Strong attention to detail and ability to evaluate email and AI-generated content for accuracy, brand alignment, compliance, and quality • Ability to build trust and collaborate across departments, adapt to changing priorities, and take accountability for channel outcomes and performance • Experience establishing processes or governance for AI-assisted marketing programs

🏖️ Benefits

• Comprehensive benefits package • Equal Opportunity and Affirmative Action workplace • Accessible formats, communication supports, or other accessibility assistance available to applicants with disabilities

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