Senior Digital Marketing Manager, Paid Search

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🔥 0 minutes ago

🇨🇦 Canada – Remote

💵 $99.7k - $128.2k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 0%

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VelocityEHS

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

VelocityEHS is a SaaS company that provides an integrated environmental, health, safety (EHS) and sustainability software platform for organizations across industries. Its Accelerate® Platform bundles modules for safety, ergonomics, chemical management, contractor safety & permit-to-work, operational risk, and environmental compliance, and it incorporates AI capabilities (VelocityAI / Vēlo) to accelerate incident management, ergonomics assessments, SDS access, regulatory reporting, and GHG/sustainability workflows. VelocityEHS targets EHS leaders at mid-to-large enterprises, offering configurable, real-time tools to improve compliance, reduce risk, and streamline safety and sustainability programs.

📋 Description

• Own strategy and execution for brand and solution-specific SEM across Google Ads and Microsoft/Bing Ads, plus YouTube advertising and the ChatGPT ads pilot, across all solution lines • Translate business goals into channel strategies aligned to qualified demand and pipeline • Set targets and balance volume with pipeline quality • Manage campaign structure, build, and launch across SEM, YouTube, and ChatGPT • Manage keywords, match types, negatives, search term mining, bidding, audiences, copy, assets, and targeting • Oversee budget pacing, allocation, and forecasting across owned channels • Connect spend to leads, MQLs, CPL, CPA, and marketing-sourced pipeline • Improve landing page experience and ad-to-page message alignment to increase conversion rates and support paid search Quality Score • Direct creative strategy across landing pages, search ads, video, and other assets • Develop and maintain a testing roadmap across creative, audiences, offers, campaign structures, landing pages, messaging, channel investment, and bidding • Ensure tracking hygiene, including UTMs, conversion actions, platform tracking, and naming conventions • Resolve measurement and attribution issues with marketing operations and analytics • Collaborate with paid social, third-party media, SEO, product marketing, web, content, analytics, lifecycle, and campaign teams • Align nurture and AIE follow-up with campaign audiences, offers, and lead intent • Review lead quality and progression to improve conversion to qualified pipeline • Establish and own a unified reporting framework and dashboard across paid search and paid social • Lead weekly, monthly, and quarterly paid media performance reviews with senior leadership • Explain results and recommend campaign and investment changes

🎯 Requirements

• 6–8 years of hands-on paid media or performance marketing experience • B2B SaaS demand generation experience • Working familiarity with Salesforce and Marketo, or similar products such as Pardot/Eloqua • Experience partnering on nurture and lead follow-up strategies • Deep Google Ads expertise • Hands-on Microsoft/Bing Ads experience • Experience managing YouTube advertising in a B2B context • Experience managing significant media budgets while balancing volume growth, lead quality, and efficiency across CPL, CPA, and marketing-sourced pipeline • Experience managing brand and solution-specific SEM campaigns across complex account structures, multiple products, and more than $1M in annual media spend • Strong command of paid media metrics, including CPL, CPA, CPC, CTR, conversion rate, impression share, and marketing-sourced pipeline contribution • Advanced understanding of attribution, incrementality, measurement, and performance analytics • Strong budget forecasting and financial modeling capabilities • Strong understanding of ad messaging, video creative, and landing page alignment • Experience building structured testing programs across keywords, bidding, audiences, ad copy, creative, and landing pages • Ability to translate complex performance data into clear business recommendations and investment decisions • Analytics fluency across GA4 and Google Tag Manager • Ability to operate in a fast-moving environment with significant ownership, accountability, and cross-functional collaboration • Bachelor's degree in marketing or a relevant field is preferred • Experience with emerging AI advertising platforms, including ChatGPT, or account-based and intent-based advertising tools such as 6sense is preferred • Relevant Google Ads and Microsoft Advertising certifications are preferred • Experience with BI tools such as Power BI or Looker Studio is preferred • Experience working with internal creative teams and/or external agencies is preferred • Experience managing paid search in-house without an external agency is preferred • EHS or a similarly technical, considered-purchase category experience is a plus

🏖️ Benefits

• Comprehensive benefits package • Competitive, fair, and equitable compensation practices