Director, Marketing Process – Technology

🕒 October 1

🇺🇸 United States – Remote

💵 $200k - $352k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Ethos

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

Ethos is a life insurance provider offering a fast and convenient way for customers to apply for and receive life insurance coverage. Specializing in no-medical-exam policies, Ethos allows individuals to secure life insurance quickly, with coverage options ranging from term life for various durations to guaranteed whole life policies. The company emphasizes ease of use, providing online tools such as coverage calculators and educational resources, as well as customer and agent support. Ethos also offers additional benefits like estate planning aids as part of its insurance packages.

📋 Description

• Own Ethos’s AI marketing review tool as business owner and administrator, including configuration, rule and prompt tuning, testing, and release management • Define automation tiers for outright AI approval, AI review requiring human confirmation, and mandatory human review • Measure and improve automated review quality, reduce missed issues, and expand content categories handled by automation • Establish human-in-the-loop thresholds, sampling, and ongoing quality assurance • Maintain auditability of AI-assisted decisions for examiners, auditors, and carriers • Partner with vendors and internal engineering and data teams on integration, evaluation, and roadmap • Design and run intake for marketing review requests with SLAs, routing, and prioritization • Maintain review standards, required disclosures, and pre-approved claims and language • Personally perform the majority of marketing compliance reviews and decide close calls • Maintain records and audit trails for submissions, versions, approvals, and approval conditions • Measure and improve throughput, cycle time, review quality, and automation rate • Review consumer-facing, agent-facing, partner, carrier, co-branded, product, and disclosure content • Translate insurance advertising and marketing regulatory changes into review criteria, tool rules, and approved language • Partner with Marketing, Brand, Growth, Product, Legal, and Compliance Risk Management • Support advertising filings, market conduct exams, regulatory requests, carrier requests, and data calls • Build and lead the function, including hiring, onboarding, developing, and managing a compliance analyst • Own marketing compliance reporting and governance, including KRIs, quality, error rates, and automation performance • Assist with marketing compliance policies and procedures • Provide general compliance support, research, and compliance guidance across Ethos

🎯 Requirements

• 12+ years of relevant Compliance work experience in the insurance industry, including significant hands-on marketing and advertising review experience • Deep expertise in insurance regulatory marketing compliance, including advertising requirements, required disclosures, and advertising filing obligations across states • Demonstrated ownership of a high-volume marketing or advertising review function, including the standards and workflow behind it • Hands-on experience putting AI or automation to work inside a compliance review workflow, including configuring, measuring, and improving it • Ability to define and defend where automation is appropriate and where human judgment is required, and evidence that distinction to auditors, examiners, and carriers • Strong process design skills, including intake, SLAs, prioritization, throughput, and cycle time • Comfort working with data to measure review quality and automation performance, and reporting to senior leadership • Exceptional written and verbal communication skills • Persuasive communication and thought leadership skills • Highly responsive and service-oriented, with ability to maintain strong working relationships with demanding internal clients • Experience hiring, developing, and managing an analyst, or clear readiness to do so • Sound and practical business judgment, with confidence determining acceptable risk • Ability to multitask and work independently or with cross-functional teams • Ability to adapt quickly to ambiguous and rapidly changing environments • Attention to detail • Ability to work in a fast-paced environment and manage multiple deadlines

🏖️ Benefits

• Base salary of $200,000–$352,000 • Bonus, equity, and benefits are applicable but not specified • US benefits details provided at https://www.ethoslife.com/careers/ • Equal opportunity workplace • Diverse, inclusive, and authentic workplace • Consideration of qualified applicants with arrest and conviction records pursuant to the SF Fair Chance Ordinance