FABSTATION
AR/VR • SaaS • B2B
FABSTATION is an augmented reality software company that provides specialized AR tools for structural steel fabrication. Their platform overlays accurate 3D models on shop-floor assemblies, integrates with detailing/BIM tools like Tekla, SDS2, SolidWorks and Inventor, and aims to speed training, reduce inspections and rework, and improve quality control for steel fabricators. FabStation is delivered as a software solution for fabrication shops to go paperless and increase precision and efficiency.
11 - 50 employees
Founded 2019
🥽 AR/VR
☁️ SaaS
🤝 B2B
SDR Manager – SAAS B2B
Job not on LinkedIn
November 25
FABSTATION
AR/VR • SaaS • B2B
FABSTATION is an augmented reality software company that provides specialized AR tools for structural steel fabrication. Their platform overlays accurate 3D models on shop-floor assemblies, integrates with detailing/BIM tools like Tekla, SDS2, SolidWorks and Inventor, and aims to speed training, reduce inspections and rework, and improve quality control for steel fabricators. FabStation is delivered as a software solution for fabrication shops to go paperless and increase precision and efficiency.
11 - 50 employees
Founded 2019
🥽 AR/VR
☁️ SaaS
🤝 B2B
📋 Description
• Hire, train and manage a growing SDR team. • Own SDR performance metrics including call quality, outbound volume, show rate, and sat-demo delivery. • Build weekly training sessions focused on objection handling, talk tracks, and product knowledge. • Implement and refine outbound sequences, ICP targeting, and messaging across email, phone and social. • Maintain a disciplined pipeline creation process through HubSpot CRM. • Collaborate with Sales Leadership to define demo quality criteria, handoff expectations, and improvement strategies. • Monitor SDR performance dashboards, create weekly reports and flag bottlenecks early. • Control hiring, onboarding, and ramping of new SDRs as the team expands. We’re looking to grow from 2 SDRs to 9 in 2026. • Drive outbound penetration into newly unlocked industries and markets created by FabStation’s product expansion. • Ensure every SDR operates with consistency, accuracy, and professionalism in every interaction. • Attend conferences, trade shows, and customer meetings when required.
🎯 Requirements
• 4+ years SDR or BDR experience in SaaS • 1–2+ years experience in SDR leadership, mentorship, or team-lead capacity • Proven experience running outbound sales processes and hitting top-of-funnel KPIs • Strong understanding of outbound strategy, cold-calling frameworks, and sales psychology • Experience with HubSpot CRM • Excellent verbal and written communication • Experience in manufacturing, construction tech, or industrial SaaS is a strong asset • Ability to coach SDRs with diplomacy, directness, and high standards.
🏖️ Benefits
• Full extended medical, dental, vision • Life & disability insurance • Flexible schedule & remote work • Travel expenses covered for business-related trips • Strong career growth opportunities as the global team expands
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