Marketing Lead

Job not on LinkedIn

🔥 0 minutes ago

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

GBL

WebsiteLinkedInAll Job Openings

11 - 50 employees

🎮 Gaming

💳 Fintech

Gaming • Fintech

GBL is an igaming software development agency based in Kitchener-Waterloo, Ontario, known for its innovative design and industry-leading development in the field of gaming software. With a focus on blockchain technology, full-stack development, and payment gateways, GBL specializes in creating cutting-edge solutions for the gaming industry, utilizing a variety of technologies, including Node. js, PHP, and GO.

📋 Description

• Define and execute the go-to-market funnel strategy across key starting point markets (LatAm & Southeast Asia) and further markets that will expand over time • Build and own the acquisition funnel end-to-end: digital paid media, affiliate, organic, and influencers • Set KPIs & OKRs, manage budgets, and report performance directly to the CEO • Identify and prioritize new market opportunities as we scale • Lead the existing experienced team member • Manage and evaluate external agencies, affiliate networks, and media partners • Oversee advertising content across paid media channels (Meta, Google, TikTok etc), programmatic (context-sensitive), and emerging channels relevant to our markets • Ensure attribution is accurate and that spend decisions are grounded in real performance data • Guide retention strategy: lifecycle campaigns, welcome flows, reactivation, and VIP

🎯 Requirements

• 5+ years of marketing experience, preferably with some iGaming or online gambling • Proven track record in international markets, particularly LatAm and/or Southeast Asia • Hands-on experience operating in grey-market or lightly regulated environments • Experience managing performance marketing budgets of $100K+ monthly • Confident running advertising content across paid media channels (Meta, Google, TikTok etc) • Strong analytical mindset that can make decisions from data on top of your instinct • Comfortable in a lean team: strategic and executional in the same week

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities