Field and Product Marketing Leader

🔥 13 hours ago

🇨🇦 Canada – Remote

💵 $75k - $100k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 24%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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GENAIZ

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

🏥 Healthcare

💼 Consulting

📦 Logistics

💰 Seed on 2018-02

Healthcare • Consulting • Logistics

<GENAIZ> is an AI-driven intelligent automation platform for life sciences and healthcare organizations that harmonizes diverse data sources and connects systems to accelerate product development, regulatory review, and compliance workflows. Its GxP-compliant, enterprise-grade solutions—offered as single-tenant cloud or on-premises deployments—include plug-and-play tools like RiskRelief. AI, ConformityCheck. AI, FileSub. AI, DueDil. AI, and LitReview. AI to automate data cleaning, anomaly detection, due diligence, and literature review at scale. GENAIZ focuses on secure data ownership, ethics, and high-throughput processing to help pharmaceutical and biotech teams make faster, more reliable decisions.

📋 Description

• Grow GenAIz’s footprint with pharmaceutical, biotechnology, and life sciences manufacturing, research, and development organizations • Report to the Chief Revenue Officer/commercial leader • Execute field and product marketing activities that increase brand visibility and generate new pipeline • Collaborate with Product, Engineering, and Sales • Identify conferences, trade shows, roadshows, virtual events, and other event opportunities • Plan and prepare events, arrange prospect meetings, create and deliver event content, support Sales and Business Development onsite, and follow up to convert participation into Marketing Qualified Accounts • Support Sales with targeted, data-driven Account Based Marketing activities • Run sales development campaigns using outbound CRM campaigns and LinkedIn Sales Navigator • Drive inbound marketing through LinkedIn, social media, and content marketing • Convert interest into sales meetings and demos using landing pages and web/digital content • Develop product messaging, Ideal Customer Profiles, Buyer Personas, and sales collateral with Product Management • Support sales enablement materials and training • Collaborate with the CFO to manage the marketing budget, monitor invoicing and billing, and build business cases for expenditures • Measure marketing effectiveness using data-driven approaches and identify improvements • Potentially evolve into a Head of Marketing role and hire and lead a small marketing team and agencies

🎯 Requirements

• A Bachelor’s degree or college certification in Marketing, Communications, Commerce or related field • At least 3 years’ experience in field, product or content marketing for software, SaaS, or AI solutions or services for business (B2B), with at least 1 of those years in an early-stage startup • Proven experience developing and running Field Marketing, Account Based Marketing (ABM), content marketing, or other campaigns driving qualified marketing accounts • Bilingual in English and French • Must be based in Canada and available Eastern Time hours, 9am ET to 5pm ET • Experience with HubSpot MarketingHub or similar CRM/marketing automation platform is advantageous • HubSpot MarketingHub certification is advantageous • Experience with HubSpot ContentHub or WordPress CMS is advantageous • HubSpot ContentHub certification is advantageous • Experience with HubSpot SalesHub or similar SMB-focused CRM/sales force automation platform is advantageous • HubSpot SalesHub certification is advantageous • LinkedIn Sales Navigator and LinkedIn Ads experience is advantageous • Pharmaceuticals, Biotechnology, or Life Sciences experience is advantageous • Ability to work independently while balancing collaboration and independent action • Excellent time management and ability to rapidly prioritize shifting or conflicting requirements • Based in Quebec or Ontario is advantageous

🏖️ Benefits

• 100% remote work • Opportunity to evolve into a Head of Marketing position • Potential to hire and lead a marketing team and agencies