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Senior Creative Lead

Job not on LinkedIn

🔥 0 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

🎨 Creative Strategist

Where this job comes from

Posted on inBeat Agency's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

Logo of inBeat Agency

inBeat Agency

51 - 200 employees

Founded 2021

📣 Marketing

📱 Media

🤝 B2B

Marketing • Media • B2B

inBeat Agency is a creative growth agency specializing in influencer and performance marketing. They focus on influencer marketing across platforms like TikTok, Instagram, and Snapchat, using both macro and micro-influencers to drive brand engagement and measurable results. inBeat Agency offers services such as user-generated content (UGC) marketing, paid media strategies, and performance creative campaigns, leveraging data-driven insights to optimize campaign performance and ROI for brands. inBeat partners with various industries, including mobile apps, consumer packaged goods, direct-to-consumer products, and e-commerce, crafting tailored strategies to boost brand awareness and sales.

📋 Description

• Own creative quality from brief to final ad • Give final creative approval on storyboards, raw footage and final edits before client delivery • Provide specific, hands-on feedback on what to change, why, and what better looks like • Build and maintain a library of quality standards, creative checklists and review standards • Identify recurring creative and production issues and address them at the root • Lead team direction, coaching and development with team leads • Build a culture of ownership, confidence and autonomy • Run regular creative reviews and inspiration sessions • Help grow the team and raise the skills bar • Bridge Creative Strategy, Production and Post-Production • Translate creative strategy into production-ready briefs • Partner with the Managing Director and Operations on processes, tools and team handoffs • Use AI and smart tooling to reduce administrative work • Use paid social performance to guide creative testing, iteration and prioritisation • Hold strategists accountable for data-informed briefs and learnings • Maintain a current relationship with TikTok, Meta and emerging short-form formats • Present creative rationale to clients and constructively challenge directions that may not perform • Support account growth and proactive pitching • Define and document Creative Milkshake’s creative point of view and recognizable formats • Guide the transition from UGC-first to elevated social-first content • Approve how the agency presents itself externally

🎯 Requirements

• 7+ years in creative with some leadership across social-first, performance or content work, at an agency, a DTC brand or a production house • Strong creative judgement and ability to explain what makes work effective • Fluent in production, including storyboard requirements for successful shoots • Understanding of paid social and creative performance • Experience leading teams and developing people, ideally across experienced and early-career talent • Ability to distinguish excellent advertising from merely good advertising and explain the difference constructively • Confident, warm and credible client presence • Strong opinions without ego; adaptable approach to creative work • High EQ and ability to give honest feedback without damaging confidence or relationships • Comfortable with ambiguity and a fast pace while building systems • Fluent in English • Working hours within about 3 hours of CET • Experience with social-first content; traditional brand identity or advertising experience alone is insufficient

🏖️ Benefits

• Competitive compensation, reviewed yearly • Creative Milkshake stipends for mental health, healthcare and internet • 21 days PTO • 7 paid sick days • Company closure over the end-of-year period • Maternity/paternity leave • Long service incentives from 2 years • Remote-first work arrangement • Regular contact with the Amsterdam studio

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