Media Buyer – Creative Strategist

🔥 59 minutes ago

🇨🇦 Canada – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

Where this job comes from

Posted on Sweat Pants Agency's careers page, not through a job board

First seen by Remote Rocketship 59 minutes ago

Logo of Sweat Pants Agency

Sweat Pants Agency

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own paid media strategy for DTC/eCommerce clients on Meta • Build creative testing roadmaps, develop angles, write briefs for editors, and analyze performance • Manage client ad budgets from $30k/month to $1m/month • Diagnose full-funnel issues across creative, offer, and conversion • Present results, plans, and next steps to clients • Source UGC talent, write scripts, and direct content when needed • Analyze reviews, competitor ads, and comments for creative insights • Work with editors to develop winning ad variations • Use AI tools and internal creative analysis and ad-account analysis tools in daily work • Build scalable testing frameworks and help scale successful campaigns

🎯 Requirements

• Hands-on experience scaling eCommerce brands • Experience managing Meta Ads with real spend and demonstrable CPA, ROAS, and revenue results • Ability to build creative testing roadmaps, develop angles, and write briefs for editors • Ability to diagnose whether funnel issues are related to creative, offer, or conversion • Ability to communicate results, plans, and next steps clearly with clients • Experience working with UGC creators, including sourcing talent, writing scripts, and directing content when needed • Ability to extract insights from reviews, competitor ads, and comments to generate new creative angles • Experience writing UGC scripts or creative briefs • Ability to work with editors to create effective ad variations • Daily use of AI tools and willingness to teach yourself new tools • Ability to challenge assumptions, adapt quickly, explain decisions, take ownership, move fast, and follow through • Ability to manage client ad budgets ranging from $30k/month to $1m/month • Shopify store or eCommerce brand ownership/operation is a bonus • Video editing or design skills are a plus

🏖️ Benefits

• Work on real brands with real budgets • Aggressive testing and rapid learning opportunities • Opportunity to grow into senior strategy and take on more responsibility • Fast-paced environment with people who care deeply about the work

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