Performance Creative Strategist

🔥 1 hour ago

🇨🇦 Canada – Remote

💵 $120k - $180k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

Where this job comes from

Posted on Pearl West's careers page, not through a job board

First seen by Remote Rocketship 1 hour ago

Logo of Pearl West

Pearl West

11 - 50 employees

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Pearl West is a company that specializes in acquiring and growing Amazon businesses. They provide a straightforward process for sellers to sell their businesses in less than 30 days, and they focus on optimizing profits post-acquisition. Pearl West employs a personalized approach to each sale, ensuring that sellers receive fair valuations and transparent communication throughout the process. Their expertise includes optimizing supply chains, improving product listings, and leveraging market strategies to exponentially grow acquired brands on Amazon.

📋 Description

• Study customers, offers, competitors, performance data, and winning ads • Build and maintain the creative testing roadmap for Meta • Research customers, competitors, market trends, and winning ad formats • Develop new concepts, angles, hooks, scripts, headlines, and primary copy • Create clear briefs for editors • Review creative performance with media buyers and identify why ads win or lose • Iterate quickly on winning concepts before performance declines • Build repeatable systems for producing and learning from creative at scale • Maintain a strong pipeline of new concepts for continuous testing • Weeks 1–2: conduct deep research across customers, account history, and competitors • By Day 30: launch the first batch of briefs, including net-new concepts • By Day 60: have a net-new concept carrying real spend and run a weekly learnings loop • By Day 90: have creatives carry a growing share of account spend • Accountable for weekly high-quality concepts launched, viable or winning ad percentage, speed from insight to launched creative, and spend carried by creatives

🎯 Requirements

• Minimum requirement: created ads that spent $100K+ in a single month and can show it • Experienced-level role • Understand direct-response psychology • Translate customer pain points into compelling creative • Understand awareness levels and adapt writing accordingly • Distinguish strong concepts from polished but ineffective ads • Use performance data to make creative decisions • Use AI across research, ideation, scripting, and production without producing AI slop • Communicate clearly with editors, media buyers, and leadership • Move quickly, take ownership, and work without constant direction

🏖️ Benefits

• Percentage of ad spend on winning creatives • Potential equity for top performers • Remote work • Flexible employment status: full-time, part-time, or freelance

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